BBC Three reveals new logo and switchover date
4 January 2016
From the section Entertainment & Arts
A new logo has been revealed for BBC Three ahead of its move online, with 16 February announced as the date for the channel’s switchover.
The new logo is made up of two white bars and an exclamation mark on a pink background.
It has been criticised on Twitter for the fact it seems to say BBC 2! in Roman numerals.
BBC Three’s head of marketing, Nikki Carr, acknowledged the critics but added she was “not worried”.
“Some people are resistant to change and we wanted to be bold and create something that looks forward and will be around for years to come,” she said.
She added the logo needed to work both on TV and as an app icon, saying: “Look at Snapchat. They’re doing okay without having Snapchat in their logo.”
Source:: BBC Entertainment