A Chinese film distributor saw its licence suspended after it reportedly inflated its box office numbers for the martial arts movie “Ip Man 3”.
According to state media, Beijing Max Screen bought 56 million yuan (£5.9m;$8.7m) worth of tickets.
It also “fabricated more than 7,600 screenings of the film” which stars Hong Kong actor Donnie Yen and former boxing champion Mike Tyson.
Max Screen “fully accepted” the punishment, China’s Xinhua reported.
Regulators have ordered Max Screen – which also goes by Dayinmu Film Distribution – to suspend releasing movies for a month.
Warnings have also been issued to three electronic-ticketing companies and 73 movie theatres.
China’s film ticket sales overtook America’s in February by almost $250m, according to Chinese regulators.
However, issues such as counterfeiting and “ghost screenings” have plagued fast-growing China’s film industry.
Aside from inflating or distorting their numbers, some distributors allegedly buy tickets in bulk and resell them to online discounters as a marketing strategy.
What’s wrong with the BBC? This entry passed through the Full-Text RSS service – if this is your content and you’re reading it on someone else’s site, please read the FAQ at fivefilters.org/content-only/faq.php#publishers.
Source:: BBC Entertainment