Its becoming more apparent that retail organisations need to focus on the environmental and social consequence of they’re operations.
This brings us to fast fashion, what has become a trend in the last decade within the retail industry, the organisation with the greatest market share is without doubt ZARA. They don’t abide by the typical 4 seasons clothing. They have an astonishing 104 seasons, as stores receive new clothes twice a week. Thus resulting in consumers upping the amount of clothing waste they get rid of, significantly the recycled waste finds itself in poorer parts of the world like Uganda and when thrown because of the lack resources required to get rid of such waste. Landfill dumps are common due to the clothes being non-biodegradable this presents many adverse environmental issues. As the chemicals from the clothes shift to the soil, the soil becomes infertile and unable to absorb rain water making it a perfect breeding ground for mosquitoes and in area infested by malaria the consequences are fatal.
So it’s up to organisations within the retail industry to stop the fast fashion trend that has gripped our society through the promotion of consumerism. Thus changing a generation’s mentality towards clothes making them less caring about throwing clothes away with the intent of buying new ones. Even more so, they should produce clothes that don’t have a hazard effect on the environment, so when thrown away would limit the chance of it impacting the environment negatively.