30 March 2015
From the section Entertainment & Arts
Jay Z purchased Swedish company Tidal earlier this month
Musicians including Kanye West, Jack White, Rihanna, Madonna and Coldplay are uniting behind Jay Z’s “artist-friendly” streaming site, Tidal.
They all turned their Twitter profiles teal blue, to reflect Tidal’s branding, on Sunday night.
The site launches on Monday, promising CD-quality streaming and thousands of music videos, for a subscription fee.
Taylor Swift, who pulled her catalogue off Spotify last November, is among those to feature on the service.
Her back catalogue – with the exception of her current album, 1989 – is already available on the service, which requires a monthly subscription of $9,99 (£6.72) for standard-quality music, and $19.99 (£13.47) for the “high fidelity” option.
A spokesperson for Swift said that the star’s back catalogue appears on all streaming services that require a subscription fee.
“This has never been changed. Big Machine Records believes music has value and we do not believe Taylor’s music should be made available for free,” they said.
Other artists publically backing Tidal on social media included DJ Calvin Harris, R&B star Usher, country singer Jason Aldean and Beyonce, who is married to Jay Z.
It has also been rumoured that Rihanna’s much-anticipated eighth album will premiere on the service after Monday’s launch event.
The R&B singer is signed to Jay Z’s Roc Nation label, making such a deal possible, but there has been no official confirmation.
Jay Z’s company Project Panther bought Aspiro, a Swedish tech firm that runs two streaming music services (WiMP and Tidal) for $56 million (£37.7m) on 13 March.
According to Forbes, the rapper intends to allow artists who sign up to his site reap more rewards than they would on rivals such as Spotify, Rdio, Rhapsody and Beats Music.
He will announce his plans at a live-streamed launch event at 22:00 GMT in New York.
A press invitation for the event …read more
Source:: BBC Entertainment