Apple Beats 1: Why is Apple bothering with radio?
By Sarah Jane Griffiths
9 June 2015
From the section Entertainment & Arts
DJ Zane Lowe left BBC Radio 1 in March to front Apple Music’s Beats 1 from LA
The radio industry has given a mixed reaction to the launch of Apple Music’s new radio station Beats 1, which was announced on Monday,
Apple has now revealed what DJ Zane Lowe left BBC Radio 1 to do – he will be one of three launch presenters on the station broadcasting from Los Angeles.
Joining him on the roster are Ebro Darden broadcasting from New York and Rinse FM’s Julie Adenuga from London.
Industry insiders have spoken to the BBC to give their thoughts on the new kid on the radio block.
Ben Cooper – controller, BBC Radio 1
Beats 1 is a global radio station and it has said it will launch with three very specialist music programmes – a hip hop DJ from New York, a grime DJ from London and Zane – that’s a very specialist offering at the moment.
I’m not scared of what they’ve got, I’m very intrigued by it and it would be a fool that ignores them, because they’re something like a $109bn company, so of course you’re going to look at what they’re doing.
“A rising tide lifts all boats” is the expression, and I think it’s good for the radio industry that a tech company so used to changing the way we operate as human beings – with iPads and smart phones – wants to do radio. Having …read more
Source:: BBC Entertainment