Last year Honda bought out a new model and guess what- its PINK! The Honda Fit has been specifically designed for women tailoring to their ‘apparent’ dramatic needs. What’s more, the cars windshield eliminates 99% of UV rays which is every woman’s concern when driving a car- not getting sun burnt; despite tanning salons proving popular amongst women. Other colours have been constructed as well however; the colour pink has proved popular among the females in Japan- is this a step too far you may ask? One Honda executive had the audacity to state that the car ‘can match the woman’s eye shadow’- I don’t know what is worse the fact that a car can match a woman’s eye shadow or the horrendous pink interior stitching in the actual car itself! Either way it is patronising to say the least.