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Cybersecurity Expert Calls for Increased Penetration Testing

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Keith Poyser: “Blind faith in cyber defence systems without constantly putting them to the test is naive.”

London, October 22 2024 – Penetration testing, i.e. the self-assessment of a company’s IT infrastructure to test its cyber resilience, is too often neglected in the business world, warns Keith Poyser, Vice President for EMEA at security company Horizon3.ai. He explains: “You only know how resilient an IT network really is to cyberattacks if you put it to the test. Only penetration tests can determine whether hackers can penetrate from the outside or whether an organisation is actually protected against cyber criminals.”

The security expert cites findings from the Government’s Cyber Security Breaches Survey 2024, which reveals that 50% of businesses experienced a cyber breach or attack in the past 12 months—a figure that climbs to 70% for medium businesses and 74% for large enterprises. While over 70% of organisations have implemented key security measures such as anti-malware, EDR, DLP, password policies, backups and firewalls, Poyser warns that they underestimate how easily cyber criminals can bypass these defences by exploiting vulnerabilities through social engineering, unpatched software, misconfigurations, poor credential security, and insider threats.

He adds: “Many organisations rely on dozens of cyber defence tools, assuming they are fully protected against external and internal attacks. But this is like flying blind, trusting that everything will work perfectly without active testing. And human led testing only delivers a static snapshot, of a small part of the estate. It may work in calm conditions, but it’s naive to think that a purely defensive strategy can withstand the relentless and evolving nature of modern cyber threats.” The security expert urges organisations to adopt a more proactive, automated penetration testing approach in defending against cyber attacks. By doing so, companies can better safeguard their systems, ensure best ROI from their existing investments, and show their boards they are “more secure this week than last week” to meet compliance and regulatory requirements.

Keith Poyser: “Human Risk Is Often Neglected”

According to the Government’s Cyber Security Breaches Survey 2024, a staggering 95% of cyberattacks succeed because of human error – whether it’s opening phishing emails or using weak passwords. While identifying technical vulnerabilities and software flaws is critical, neglecting the human factor leaves organisations equally exposed. Both technical and human vulnerabilities must be addressed to ensure a comprehensive cyber defence. Keith Poyser explains: “Hackers generally analyse all
publicly available information about a company, its employees and even former employees on social networks, for example, in order to track down security-relevant information.”

Furthermore, he cites “configuration errors due to ignorance or oversight in the defence systems” as another frequently encountered consequence of human weaknesses. “With a myriad of security programmes running at the same time, organisations have often lost track of their associated configurations. The need to constantly update security software alone can be overwhelming for many corporate IT teams, not so much in terms of expertise, but in terms of workload. With each update, the entire configuration has to be re-examined, as the interaction of different systems can lead to new vulnerabilities as soon as one component changes even slightly.”

Given the significant effort required, Poyser recommends that organisations adopt autonomous penetration testing platforms, as they are safer and more cost-effective than relying on traditional teams of experts. He clarifies: “Of course, we still need as many highly qualified specialists as possible, but at the same time we need to increase the level of automation in penetration testing as much as possible in order to cope with the constantly growing threat situation.”

This recommendation is closely aligned with Poyser’s work at Horizon3.ai, which offers NodeZero, a cloud-based penetration testing platform. This solution enables companies to conduct simulated cyberattacks on their internal, external, cloud, and hybrid IT infrastructures, providing a comprehensive assessment of their cyber resilience.

Even the ‘Demilitarised Zone’ Is No Longer Safe

The frequency and depth of penetration testing are crucial to a robust cybersecurity strategy. It’s not just the external perimeter of IT networks that requires comprehensive testing, but also the internal security. The security expert explains: “With remote work, the Internet of Things, and mobile access, more devices are connecting to company networks from external locations, increasing the potential attack surface. Modern security strategies must assume that hackers will breach the outer defences and gain initial access to a network segment, from which they can then launch internal attacks.”

Even the so-called ‘demilitarised zone’ (DMZ), which is considered particularly trustworthy because it is shielded several times from other network segments, can no longer be classified as a secure area in Poyser’s experience. “A modern penetration test can examine the entire company network in all its ramifications, internal, external and cloud attack surfaces” he emphasises. “It’s not just about identifying vulnerabilities, but also assessing their potential impact. For instance, if a break-in to the DMZ exposes the entire network to a hacker, a thorough penetration test will highlight this risk, allowing for immediate and targeted remediation. Repeated automated tests will allow you to find, fix and verify.”

A Shift in Perspective: The Key to Effective Security

While achieving 100% protection is impossible, this era of machine speed attacks means traditional approaches won’t solve the problem. Simply upgrading defence systems isn’t enough though. To truly safeguard against evolving threats, organisations are advised to regularly assess their security through ongoing machine speed, automated penetration tests. Only by continuously testing and evaluating their defences can organisations stay one step ahead and ensure their systems remain secure, reducing risk and cost.

Poyser, Vice President for EMEA at security company Horizon3.ai, urges companies to “conduct penetration tests regularly to consistently monitor and strengthen their cyber resilience.” He adds, “I recommend that every board member, managing director, and IT manager across all industries subject their company to this critical assessment, given the current threat landscape.”

* https://www.gov.uk/government/statistics/cyber-security-breaches-survey-2024/cyber-security-breaches-survey-2024

About Horizon3.ai and NodeZero™: Horizon3.ai’s NodeZero™ Autonomous Security Platform offers integrated threat detection, autonomous pentesting, third-party risk management, and comprehensive governance, risk, and compliance (GRC) insights. It enhances organisational security by proactively identifying and remediating exploitable vulnerabilities, while strategically deploying deception and threat detection through NodeZero Tripwires™. Founded in 2019 by former industry leaders and U.S. National Security veterans, Horizon3.ai is at the forefront of cybersecurity innovation. Request a free demonstration at: www.horizon3.ai.

Trademark notice: NodeZero is a trademark of Horizon3.ai

Further information:
Horizon3.AI Europe GmbH, Sebastian-Kneipp-Str. 41, 60439 Frankfurt am Main, Web: www.horizon3.ai

PR Agency: euromarcom public relations GmbH, Tel. +49 611 973150, Web: www.euromarcom.de, E-Mail: [email protected]

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Quantum Computing Breakthroughs: Disrupting Industries with Oxford’s Innovations

A recent breakthrough in quantum computing at the University of Oxford promises to disrupt multiple industries by significantly enhancing computational capabilities. Explore the technological implications and potential disruptions poised to redefine sectors.

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In May 2026, the University of Oxford announced a significant breakthrough in the field of quantum computing, unveiling an advanced error correction algorithm that has the potential to transform computational capabilities. This development is not just a scientific triumph; it heralds a new era of technological disruption across multiple industries. Quantum computing, long anticipated as the next frontier in technology, promises to solve complex problems beyond the reach of classical computers, and Oxford’s latest advancement brings this closer to reality.

At the core of this breakthrough is the enhancement in quantum error correction, a critical component that addresses the inherent instability of qubits, which are the fundamental units of quantum information. Traditional computers use bits of 0s and 1s, but quantum computers operate on qubits, which can exist in multiple states simultaneously. This superposition allows quantum computers to process information exponentially faster than classical computers. However, qubits are notoriously prone to errors due to environmental noise and operational inaccuracies. Oxford’s new algorithm significantly improves the error correction process, maintaining qubit stability longer and allowing extended computational tasks to be performed accurately.

The implications of this are profound. Industries ranging from pharmaceuticals to finance stand on the cusp of disruption as quantum computing offers the ability to model complex molecular structures, optimize large-scale financial portfolios, and even revolutionize artificial intelligence algorithms. In pharmaceuticals, for example, quantum computing can expedite drug discovery by accurately simulating molecular interactions, potentially reducing the time and cost associated with bringing new drugs to market. Similarly, in finance, quantum algorithms can optimize trading strategies and risk management with a precision unattainable by current technologies.

Moreover, the ripple effects of such a leap in computational power extend to data encryption and cybersecurity. Quantum computers possess the potential to decrypt classical encryption methods, prompting a race for quantum-resistant cryptography. This necessitates a paradigm shift in how we secure digital information, affecting every sector that relies on data security.

Despite the tremendous promise, the transition to quantum computing is not without its challenges. The infrastructure required to support quantum technologies is expensive and complex. There is also a significant skills gap; experts in quantum computing are scarce, and training a new generation of scientists and engineers is imperative. Furthermore, ethical considerations regarding the power of quantum computing must be addressed, particularly in terms of privacy and security.

Looking forward, as quantum computing continues to evolve, industries will need to adapt swiftly to harness its capabilities. Early adopters who invest in quantum technologies and develop quantum-ready strategies will likely dominate in the coming decade. As Oxford’s breakthrough demonstrates, the race is on to fully realize the potential of quantum computing and redefine the boundaries of what is technologically possible.

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Apple’s AI Innovations: Shaping the Competitive Landscape in 2026

Apple’s latest advancements in artificial intelligence are setting the stage for a competitive showdown with other tech giants. This article explores how Apple’s AI strategy is positioning the company in the fast-evolving tech landscape.

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In the bustling realm of technology, few companies command as much attention as Apple. In 2026, the Silicon Valley titan has once again captured the tech world’s gaze with its latest advances in artificial intelligence. As Apple unveils a suite of AI-driven innovations, the competitive landscape is poised for a seismic shift.

Apple’s strategic focus on AI is not merely about introducing new features but is a calculated move to redefine user experiences while maintaining its staunch advocacy for privacy. At the heart of Apple’s AI initiatives is the promise of personalization—an AI that learns and adapts to the user’s preferences, offering seamless interaction across its range of devices. This focus is especially pertinent in an era where user data is a hot commodity, and privacy concerns are at an all-time high.

What sets Apple apart in the AI race is its dual emphasis on innovation and privacy. While competitors like Google and Amazon have long been heralded for their AI prowess, often prioritizing expansive data collection to fuel their AI engines, Apple has carved out a niche by leveraging on-device processing. This approach not only mitigates privacy risks but also enhances real-time responsiveness, a crucial factor in user satisfaction.

The competitive implications of Apple’s AI advancements are profound. Google’s AI, renowned for its search and recommendation algorithms, faces a formidable challenger in Apple’s ecosystem-centric approach. Meanwhile, Amazon’s Alexa, which dominates the smart assistant market, must contend with Apple’s Siri, now equipped with enhanced contextual understanding and predictive capabilities.

Microsoft, another major player, has been making strides with its integration of AI in cloud services and productivity tools. However, Apple’s holistic approach—integrating AI across hardware, software, and services—presents a cohesive strategy that is difficult to replicate. This integration not only ensures a seamless user experience but also reinforces brand loyalty, a cornerstone of Apple’s business model.

As AI continues to evolve, the stakes in the tech industry are higher than ever. Apple’s innovations are not just about keeping pace but are strategically designed to place the company at the forefront of the AI revolution. In doing so, Apple is not only safeguarding its market position but is also setting new benchmarks in how technology can enhance and secure our digital lives.

The road ahead will undoubtedly see further advancements and competition, but Apple’s current trajectory suggests it is well-positioned to lead in the AI domain. By prioritizing user-centric design and privacy, Apple is not just participating in the AI race; it is setting the pace.

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AI Fitness Instructors and Unreal Gains: Revolutionizing the Fitness Industry

The rise of AI-driven fitness programs is transforming the fitness industry. Explore the technology, its impact on traditional fitness models, and how it is reshaping consumer expectations.

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Artificial intelligence is making its mark across various sectors, and the fitness industry is no exception. With the advent of AI-driven fitness instructors, there is a seismic shift underway in how fitness is perceived and pursued. This article delves into the rise of AI in fitness, examining the technology behind it, its effects on traditional fitness models, and the shifting expectations of consumers.

In recent years, AI fitness instructors have become increasingly popular, offering personalized workout programs, real-time feedback, and virtual coaching. These AI systems utilize advanced algorithms to tailor fitness routines that adapt to an individual’s progress and preferences, making fitness more accessible and engaging than ever before.

At the core of AI fitness instructors is sophisticated machine learning technology. These systems collect data from various sources, such as wearable devices and user inputs, to create personalized fitness plans. AI analyzes this data to optimize workouts, ensuring they are challenging yet achievable, and provides insights that were previously accessible only through one-on-one sessions with human trainers.

The integration of AI into fitness is transforming traditional models. Gyms and fitness centers are incorporating AI technologies to enhance their offerings, while some consumers opt for entirely virtual experiences. This shift is challenging the status quo, pushing traditional trainers to adapt by integrating technology into their own practices to remain competitive.

As AI fitness programs become more prevalent, consumer expectations are evolving. Users now demand more personalized and flexible fitness solutions that fit into their busy lifestyles. AI provides this adaptability, offering users the ability to engage in workouts anytime, anywhere, without compromising on quality or effectiveness.

Looking ahead, the role of AI in fitness is set to expand. As technology continues to advance, we can expect even more innovative solutions that enhance user experience and outcomes. AI-driven gamification elements, for example, are already being explored to increase engagement and motivation.


The rise of AI fitness instructors represents a significant evolution in the fitness industry. By offering personalized, accessible, and innovative solutions, AI is not only transforming how people engage with fitness but also challenging traditional models and expectations. As this technology continues to develop, the potential for further disruption and improvement in the fitness sector is immense.

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