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Financial Report: Motel One Group makes close to a billion / Record sales and strong growth in 2024

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  • At EUR 980 million, the Motel One Group has generated the highest annual turnover in the company’s history.
  • A stable occupancy rate, hand in hand with dynamic growth: 71 per cent average occupancy rate – supported by strong performance in the final quarter.
  • Significant increase in EBITDA: management EBITDA has risen to EUR 265 million, an increase of 13 per cent compared to 2023.

Munich I The Motel One Group can look back on a successful 2024 financial year: with sales growth of 15 per cent to EUR 980 million, the company is sending a strong signal in a challenging market environment. This dynamic development was driven largely by a combination of network expansion, increased pricing power and operational excellence.

Overview of figures: key financial figures for the full year

Motel One Group // Pro forma financials

2024

2023

Number of hotels

99

94

Number of rooms

27,928

26,470

Average occupancy rate (%)

71

72

Revenue per available room (TRevPAR) in EUR

99

92

Revenue in thousands of EUR

979,632

851,533

EBITDAR in thousands of EUR

532,053

466,078

Management EBITDA in thousands of EUR

265,062

235,315

Equity in thousands of EUR

1,520,696

1,584,737

Equity ratio (in %)

52

53

Revenue, profitability and efficiency at record levels

Revenues increased from EUR 851.5 million in 2023 to EUR 979.6 million in the past financial year. At the same time, EBITDAR increased by 14 per cent to EUR 532 million, with a stable margin of 54.3 per cent. Management EBITDA amounted to EUR 265 million, an increase of almost 13 per cent compared to the previous year – proof of the efficiency and resilience of the business model.

Stable occupancy rate and network expansion as growth drivers

With a total occupancy rate of 71 per cent, revenue per available room (TRevPAR) increased by around 8 per cent to EUR 99. The strength of the brand was particularly evident in the fourth quarter, with a TRevPAR of EUR 102 and an occupancy rate of 74 per cent – a significant increase compared to the previous year.

The group expanded its network in 2024 with five new hotels and a total of 1,458 additional rooms – including two new The Cloud One Hotels in Düsseldorf and Gdańsk and a Motel One in Antwerp. At the end of 2024, the Motel One Group operated a total of 99 hotels with 27,928 rooms.

Treugast’s AAA rating and Leading Employer Award still stand

The Motel One Group has retained its top position and AAA rating from Treugast Solutions Group. The successful expansion of the brand portfolio and the flexibility in development and revenue management were highlighted. In addition to the AAA rating, Motel One also won the Most Wanted Investment Partner award.

The Motel One Group has also won the Leading Employer award for the seventh time. Motel One once again ranks among the top one per cent of the best employers in Germany. The award recognises companies that stand out for outstanding working conditions and a positive corporate culture.

The outlook for 2025: a successful start to the new year

As part of the partnership agreed between Motel One and PAI Partners in February 2025, PAI will acquire an 80 per cent stake in the Motel One Group’s operational business to support the company in the next phase of its international growth. The transaction is subject to customary regulatory approvals and is expected to close in the second quarter of 2025. Dieter Müller, founder of Motel One, will remain Chairman of the company even after the transaction.

The Motel One Group’s business was positive in the first quarter of 2025. The opening of five new hotels with 1,140 rooms in Munich, London, Lisbon, Paris and Vienna is planned for the 2025 financial year. The strong performance of the hotels that were newly opened in 2024 in particular, along with the robust key financial figures, will allow for further good growth opportunities in the current market environment. Positive business performance is expected for 2025 as a whole due to a large number of announced events and trade fairs.

Download the financial report here: https://ots.de/bCQSCn

About Motel One Group

Founded in 2000, the Munich-based company has won multiple awards for its concept and is considered the originator of the budget design hotel category. The company currently operates 99 hotels with 27,928 rooms in 13 countries (as of December 2024). Motel One stands for a unique combination of fair prices, stylish design and first-class comfort, and has set new standards in the budget design hotel category. The hotels stand out for their central location, stylish rooms with high-quality amenities and welcoming public areas with sophisticated design and art. In 2022, Motel One GmbH founded its second lifestyle brand, The Cloud One Hotels.

Motel One press representative

Inken Mende

Director of Corporate Communications & PR

Tegernseer Landstrasse 165, 81539 Munich, Germany

Tel.: +49 89665025-818

Email: [email protected]

Website: www.motel-one.com

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Naboo Expands with Acquisition of UK Events Platform Pro-ven

Naboo has acquired UK M&E spend specialist pro-ven, which becomes Naboo UK, keeping all 20 staff and its founder.

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Naboo Expands with Acquisition of UK Events Platform Pro-ven

Naboo, the Paris-based meetings and events (M&E) spend management platform, announced on 27 October 2026 that it has acquired pro-ven, a UK specialist in venue sourcing and event procurement, for an undisclosed sum. The companies say the combination creates the world’s largest pure-play provider of M&E spend management and venue sourcing.

Founded in 2005, pro-ven helps corporate and association clients manage meetings and events spending through venue and supplier sourcing, contract negotiation, approval workflows, invoicing and payment management. It generates around €30 million in annual transaction value and brings enterprise clients including Unilever, Virgin Media and Sony. Following the deal, Naboo says the combined business will manage around $300 million (€268 million) of meetings and events spend.

Under the terms of the deal, pro-ven’s Hertfordshire office becomes Naboo’s UK headquarters and the business will operate as Naboo UK. All 20 pro-ven employees are being retained, and founder and managing director Julian Laxon will stay on to help grow Naboo’s UK presence. Existing pro-ven clients keep the same account teams and commercial arrangements, while gaining access to Naboo’s AI-driven technology platform and international network.

Naboo says the acquisition was financed equally through equity and borrowing. It follows the company’s $70 million (€58.7 million) Series B round in February 2026, led by Lightspeed Venture Partners with participation from existing investors Notion Capital, ISAI and Ternel.

The UK is not a new market for Naboo, which has operated there since 2024. CEO and co-founder Maxime Eduardo said the deal is primarily about accelerating growth in what he called a huge market for the company and adding enterprise customers. “Together with pro-ven, that is the leader we are building,” he said.

The acquisition caps a busy period for Naboo, which recently unveiled a new brand identity and opened its first Asia-Pacific office in Singapore, following its expansion into North America with offices in Montreal and New York.

Sources: Business Travel News; EU-Startups; CIT World; The Business Travel Magazine.

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How AI is Transforming Small Businesses: Success Stories

This article explores the transformative impact of AI on small enterprises, highlighting specific case studies of businesses that have successfully integrated AI technologies to enhance efficiency and competitiveness.

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In September 2026, the Financial Times reported a significant surge in the adoption of AI technologies by small enterprises, driven by the promise of enhanced efficiency and reduced operational costs. Among the many businesses venturing into this digital frontier, a few stand out as exemplary cases, demonstrating the transformative power of AI when strategically implemented.

Take, for instance, GreenLeaf Grocers, a small organic food retailer based in Brighton. Faced with the challenges of scaling operations and managing inventory efficiently, GreenLeaf turned to AI-driven inventory management systems. By analyzing customer purchasing patterns and forecasting demand, the system enabled the grocer to optimize stock levels, reducing waste by 30% within the first year. The owner, Sarah Jenkins, noted, “AI has not only streamlined our operations but has also allowed us to focus more on customer service and community engagement.” This case underscores the potential of AI to reshape retail operations, offering insights into customer behavior that were previously inaccessible.

Another compelling story is that of TechFixers, a family-run electronics repair shop in Manchester. Confronted with increasing competition and the need to differentiate their services, the owners implemented an AI-powered diagnostic tool. This technology rapidly identifies device issues, providing technicians with precise solutions. As a result, TechFixers reduced average repair times by 40%, significantly boosting customer satisfaction and expanding their clientele. The owner, Mark Thompson, attributes their competitive edge to AI, stating, “Integrating AI into our diagnostic process has been a game-changer, allowing us to offer quicker, more reliable repairs.”

In the realm of financial services, FinServe, a small accounting firm in London, illustrates the impact of AI on service delivery. By employing AI-based analytics tools, FinServe offers clients real-time financial insights and predictive forecasting. This capability has attracted a new segment of tech-savvy clients seeking proactive financial management. The firm’s director, Lucy Patel, emphasized the strategic advantage gained, “AI has empowered us to provide a level of service that was previously the domain of larger firms. We’re now able to deliver insights and strategic advice that truly add value for our clients.”

These cases highlight not only the successful application of AI in various industries but also the diverse ways in which small enterprises can leverage technology to overcome specific challenges. While the potential benefits of AI are substantial, the journey is not without its hurdles. Businesses must navigate the complexities of data integration, system compatibility, and the initial investment costs. However, for those willing to embrace the change, the rewards can be substantial.

As AI technology continues to evolve, its role in small business operations is likely to expand, offering new opportunities for innovation and growth. The experiences of GreenLeaf Grocers, TechFixers, and FinServe serve as a testament to the transformative power of AI, providing a roadmap for other small enterprises eager to harness this technology.

Looking ahead, the integration of AI into small business operations is set to become even more pervasive. As technology advances and becomes more accessible, businesses of all sizes will find new ways to leverage AI for competitive advantage, creating a dynamic and constantly evolving landscape.

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EU Cryptocurrency Regulations: A New Era for Market Transparency and Investor Confidence

The European Union’s new cryptocurrency regulations promise to enhance market transparency and bolster investor confidence, potentially setting a global standard for regulatory practices.

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In September 2026, the European Union unveiled a comprehensive regulatory framework for cryptocurrencies, marking a pivotal moment in the evolution of digital finance. These new regulations are designed to foster market transparency and enhance investor confidence, setting a precedent that could influence global cryptocurrency policies. The framework, announced by the European Commission, aims to address the volatility and unpredictability that have long plagued the cryptocurrency markets. By implementing stringent disclosure requirements and robust consumer protection measures, the EU seeks to create a safer and more stable environment for both seasoned investors and new entrants.

At the heart of the new regulations are provisions that require cryptocurrency exchanges and wallet providers to adhere to strict transparency standards. This includes mandatory reporting of transaction data and enhanced identity verification processes, which aim to curb illegal activities such as money laundering and fraud. According to the European Commissioner for Financial Services, Mairead McGuinness, these measures will not only protect investors but also bolster the legitimacy of the cryptocurrency market as a whole.

The impact on the market has been immediate and largely positive. Following the announcement, several major cryptocurrencies experienced a surge in value, reflecting increased confidence in the regulated environment. Industry leaders, including Binance CEO Changpeng Zhao, have publicly supported the EU’s approach, highlighting its potential to attract institutional investors who have been hesitant to engage with unregulated markets.

Moreover, the EU’s proactive stance on regulation is likely to influence other regions to adopt similar frameworks. As the global financial community grapples with the challenges and opportunities presented by digital currencies, the EU’s model offers a blueprint for balancing innovation with security. Experts suggest that this could lead to a harmonized set of international standards, facilitating cross-border cryptocurrency transactions and fostering global economic integration.

Critics, however, caution against over-regulation stifling innovation within the cryptocurrency space. Yet, proponents argue that a well-regulated market can actually spur technological advancement by providing clear guidelines within which innovation can thrive. By demystifying the legal landscape, the EU’s regulations could encourage more startups to develop blockchain-based solutions under a stable and predictable legal framework.

Looking ahead, the EU’s regulatory framework is poised to redefine the cryptocurrency landscape, with potential ripple effects across the globe. As other jurisdictions observe the EU’s progress, they may be inspired to implement similar measures, ultimately contributing to a more transparent and secure global financial system. In this new era, the balance between regulation and innovation will be key to unlocking the full potential of cryptocurrencies.

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