Science & Technology
GenusWave Named Finalist for Prestigious Responsible Fisheries Innovation Award
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********* For Immediate Release**********
GenusWave Named Finalist for Prestigious Responsible Fisheries Innovation Award
ST ANDREWS, SCOTLAND – GenusWave, a pioneer in marine mammal deterrent technology, has been selected as a finalist for the Global Seafood Alliance’s Responsible Seafood Innovation Award in the Fisheries category. This recognition highlights the groundbreaking Targeted Acoustic Startle Technology (TAST) developed in collaboration with the University of St Andrews. TAST offers a revolutionary approach to reducing marine mammal interactions with human activities.
Innovative Solution to a Persistent Problem
GenusWave’s TAST utilizes short bursts of sound to trigger a startle reflex in specific marine mammal species, effectively keeping them away from fishing and aquaculture operations (Götz & Janik (2015; 2016). This technology addresses longstanding challenges in the industry, including:
- Reduction of bycatch and marine mammal interactions
- Increased catch rates and fishing time
- Decreased fish mortalities and predator induced stress in aquaculture operations
- Significantly decreased noise pollution compared to traditional acoustic deterrents
- Species-specific targeting, minimizing impact on non-target marine life
Proven Results
Field tests have demonstrated the remarkable effectiveness of TAST:
- Seal predation reduction of 91-97% on salmon farms in Scotland, without impacting non-target species such as harbor porpoises (Götz & Janik (2015)).
- In the UK (bottom set gillnet and hook & line fisheries), a 97% decrease in losses to grey seals during mackerel fishing operations and a 74% increase in catch due to reduced seal disruptions (MMO (2020), Whyte et al. (2021)).
- Up to a 94% reduction in predation events by Steller sea lions on a salmon troll fishery in Alaska (Jemison et al. (work in progress)).
- In Norway, a 92% reduction in orca activity around a herring purse seine fishery (Langstein (2023)).
Those who have seen these results first hand are excited about the possibilities that TAST offers.
Suzannah Walmsley, an Associate at ABPmer described her experience with the technology: “Interactions between seals and fisheries harm fishers’ ability to earn a livelihood, as well as affecting individual seals; the GenusWave TAST offers real promise for helping to reduce such interactions. Having tested TAST in an inshore mackerel gillnet fishery and inshore line fishery we have seen positive effects, with reductions in depredation by seals.”
Sam Cox, a senior postdoctoral researcher at the University College Cork emphasized the benefits of TAST’s target specificity: “We’ve been working with GenusWave over the past couple of years, testing TAST devices for use in static-net fisheries suffering from high levels of depredation. Many challenges exist in developing instrumentation that can be deployed at sea in rough conditions for long periods of time. The engineers at GenusWave have worked closely with us, taking onboard feedback to improve and tailor the design of their units for our use, and we only have positive things to say of our experience working with them. TAST technology is particularly interesting for our application as our fishery operates in an area frequented by many cetacean species, and minimising disturbance to non-target species of high priority. TAST aims to achieve this by using short exposure times coupled to a targeted frequency band. Initial results from our trials show no difference in cetacean presence (common dolphins) around control and test nets. We look forward to continuing our work with GenusWave in the future.”
Kim Raum-Suryan, a Marine Mammal Specialist in the Protected Resources Division (Alaska Region) of the National Marine Fisheries Service; and Lauri Jemison, a Wildlife Biologist with the Gulf and Bering Marine Mammal Program of the Alaska Department of Fish and Game spoke about the benefits of TAST for United States fisheries: “We tested the Targeted Acoustic Startle Technology (TAST) on Steller sea lions in Southeast Alaska as a way to mitigate depredation and harmful interactions with salmon fisheries. Our testing included a new prototype developed by GenusWave designed to be deployed from salmon fishing boats. Our results are preliminary, but so far we’ve found that our tests resulted in a localized movement by Steller sea lions away from our boat during TAST sound exposure. We are very optimistic about the potential for TAST to reduce sea lion – fishery interactions, preserving fishermen’s catch and gear without causing injury to sea lions. The scientists from the University of St. Andrews have been exceptional to work with.”
Recognition and Future Prospects
As a finalist for the Responsible Seafood Innovation Award, GenusWave and researchers from the University of St Andrews will present at the Responsible Seafood Summit on October 22 in Scotland. This platform will showcase TAST’s potential to revolutionize responsible seafood production practices and mitigate marine mammal conflicts globally.
Kylie DaCunha, Director of Special Projects at GenusWave, highlighted the technology’s versatility: “Our collaborators are successfully using TAST to mitigate interactions with various marine mammals across multiple applications. Together we’ve protected aquaculture facilities from seals in Scotland and Norway; reduced seal, orca, and sea lion interactions with fisheries in the UK, Ireland, Norway, and the US; and are helping to conserve endangered salmon populations from pinniped over-predation in North America. We believe that technology has the power to solve some of the most critical challenges facing our planet today. Sustainability is no longer a choice, but a necessity, and we’re committed to providing practical solutions that strike a balance between industry needs and the health of our natural world.”
She continued about the company’s mission and vision: “At GenusWave, we take pride in being at the forefront of technology-driven solutions that truly make a difference. We believe that even a small technology company can have a global impact, and we’re helping to build a world where businesses don’t have to choose between profit and purpose. TAST is a scalable, practical solution. By fostering healthier ecosystems and improving operational outcomes, we’re shaping a future where business performance and environmental stewardship can go hand in hand. This is what it means to use technology as a force for good, and we’re excited to be part of a global movement for meaningful, lasting impact. Together, we can create a world where innovation drives a more sustainable future.”
GenusWave’s innovative approach not only aids in enhancing the efficiency of fishing and aquaculture operations but also contributes significantly to marine conservation efforts, aligning with global initiatives for sustainable and responsible seafood production. Moving forward, GenusWave is strengthening its conservation efforts and by seeking out creative solutions to better protect our essential ecosystems while balancing the demands of critical industrial activities.
For more information about GenusWave and TAST, please visit genuswave.com or contact Kylie DaCunha at [email protected].
About: GenusWave is a science-based company dedicated to developing technologies that prevent human-wildlife conflict. Our main focus, Targeted Acoustic Startle Technology (TAST), deters marine mammals from human activities, ensuring their safety and minimizing disruption. TAST operates on the autonomous auditory startle reflex, triggering avoidance responses without causing harm. Our research, documented in peer-reviewed literature, continues to explore future applications to benefit both people and wildlife.
TAST was developed at the University of St. Andrews’ Scottish Oceans Institute, a globally renowned organization for marine mammal research. Our collaborative efforts aim to address the limitations of conventional Acoustic Deterrent Devices and protect marine life from human activities.
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Science & Technology
Quantum Computing Breakthroughs: Disrupting Industries with Oxford’s Innovations
A recent breakthrough in quantum computing at the University of Oxford promises to disrupt multiple industries by significantly enhancing computational capabilities. Explore the technological implications and potential disruptions poised to redefine sectors.
In May 2026, the University of Oxford announced a significant breakthrough in the field of quantum computing, unveiling an advanced error correction algorithm that has the potential to transform computational capabilities. This development is not just a scientific triumph; it heralds a new era of technological disruption across multiple industries. Quantum computing, long anticipated as the next frontier in technology, promises to solve complex problems beyond the reach of classical computers, and Oxford’s latest advancement brings this closer to reality.
At the core of this breakthrough is the enhancement in quantum error correction, a critical component that addresses the inherent instability of qubits, which are the fundamental units of quantum information. Traditional computers use bits of 0s and 1s, but quantum computers operate on qubits, which can exist in multiple states simultaneously. This superposition allows quantum computers to process information exponentially faster than classical computers. However, qubits are notoriously prone to errors due to environmental noise and operational inaccuracies. Oxford’s new algorithm significantly improves the error correction process, maintaining qubit stability longer and allowing extended computational tasks to be performed accurately.
The implications of this are profound. Industries ranging from pharmaceuticals to finance stand on the cusp of disruption as quantum computing offers the ability to model complex molecular structures, optimize large-scale financial portfolios, and even revolutionize artificial intelligence algorithms. In pharmaceuticals, for example, quantum computing can expedite drug discovery by accurately simulating molecular interactions, potentially reducing the time and cost associated with bringing new drugs to market. Similarly, in finance, quantum algorithms can optimize trading strategies and risk management with a precision unattainable by current technologies.
Moreover, the ripple effects of such a leap in computational power extend to data encryption and cybersecurity. Quantum computers possess the potential to decrypt classical encryption methods, prompting a race for quantum-resistant cryptography. This necessitates a paradigm shift in how we secure digital information, affecting every sector that relies on data security.
Despite the tremendous promise, the transition to quantum computing is not without its challenges. The infrastructure required to support quantum technologies is expensive and complex. There is also a significant skills gap; experts in quantum computing are scarce, and training a new generation of scientists and engineers is imperative. Furthermore, ethical considerations regarding the power of quantum computing must be addressed, particularly in terms of privacy and security.
Looking forward, as quantum computing continues to evolve, industries will need to adapt swiftly to harness its capabilities. Early adopters who invest in quantum technologies and develop quantum-ready strategies will likely dominate in the coming decade. As Oxford’s breakthrough demonstrates, the race is on to fully realize the potential of quantum computing and redefine the boundaries of what is technologically possible.
Science & Technology
Apple’s AI Innovations: Shaping the Competitive Landscape in 2026
Apple’s latest advancements in artificial intelligence are setting the stage for a competitive showdown with other tech giants. This article explores how Apple’s AI strategy is positioning the company in the fast-evolving tech landscape.
In the bustling realm of technology, few companies command as much attention as Apple. In 2026, the Silicon Valley titan has once again captured the tech world’s gaze with its latest advances in artificial intelligence. As Apple unveils a suite of AI-driven innovations, the competitive landscape is poised for a seismic shift.
Apple’s strategic focus on AI is not merely about introducing new features but is a calculated move to redefine user experiences while maintaining its staunch advocacy for privacy. At the heart of Apple’s AI initiatives is the promise of personalization—an AI that learns and adapts to the user’s preferences, offering seamless interaction across its range of devices. This focus is especially pertinent in an era where user data is a hot commodity, and privacy concerns are at an all-time high.
What sets Apple apart in the AI race is its dual emphasis on innovation and privacy. While competitors like Google and Amazon have long been heralded for their AI prowess, often prioritizing expansive data collection to fuel their AI engines, Apple has carved out a niche by leveraging on-device processing. This approach not only mitigates privacy risks but also enhances real-time responsiveness, a crucial factor in user satisfaction.
The competitive implications of Apple’s AI advancements are profound. Google’s AI, renowned for its search and recommendation algorithms, faces a formidable challenger in Apple’s ecosystem-centric approach. Meanwhile, Amazon’s Alexa, which dominates the smart assistant market, must contend with Apple’s Siri, now equipped with enhanced contextual understanding and predictive capabilities.
Microsoft, another major player, has been making strides with its integration of AI in cloud services and productivity tools. However, Apple’s holistic approach—integrating AI across hardware, software, and services—presents a cohesive strategy that is difficult to replicate. This integration not only ensures a seamless user experience but also reinforces brand loyalty, a cornerstone of Apple’s business model.
As AI continues to evolve, the stakes in the tech industry are higher than ever. Apple’s innovations are not just about keeping pace but are strategically designed to place the company at the forefront of the AI revolution. In doing so, Apple is not only safeguarding its market position but is also setting new benchmarks in how technology can enhance and secure our digital lives.
The road ahead will undoubtedly see further advancements and competition, but Apple’s current trajectory suggests it is well-positioned to lead in the AI domain. By prioritizing user-centric design and privacy, Apple is not just participating in the AI race; it is setting the pace.
Science & Technology
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The rise of AI-driven fitness programs is transforming the fitness industry. Explore the technology, its impact on traditional fitness models, and how it is reshaping consumer expectations.
Artificial intelligence is making its mark across various sectors, and the fitness industry is no exception. With the advent of AI-driven fitness instructors, there is a seismic shift underway in how fitness is perceived and pursued. This article delves into the rise of AI in fitness, examining the technology behind it, its effects on traditional fitness models, and the shifting expectations of consumers.
In recent years, AI fitness instructors have become increasingly popular, offering personalized workout programs, real-time feedback, and virtual coaching. These AI systems utilize advanced algorithms to tailor fitness routines that adapt to an individual’s progress and preferences, making fitness more accessible and engaging than ever before.
At the core of AI fitness instructors is sophisticated machine learning technology. These systems collect data from various sources, such as wearable devices and user inputs, to create personalized fitness plans. AI analyzes this data to optimize workouts, ensuring they are challenging yet achievable, and provides insights that were previously accessible only through one-on-one sessions with human trainers.
The integration of AI into fitness is transforming traditional models. Gyms and fitness centers are incorporating AI technologies to enhance their offerings, while some consumers opt for entirely virtual experiences. This shift is challenging the status quo, pushing traditional trainers to adapt by integrating technology into their own practices to remain competitive.
As AI fitness programs become more prevalent, consumer expectations are evolving. Users now demand more personalized and flexible fitness solutions that fit into their busy lifestyles. AI provides this adaptability, offering users the ability to engage in workouts anytime, anywhere, without compromising on quality or effectiveness.
Looking ahead, the role of AI in fitness is set to expand. As technology continues to advance, we can expect even more innovative solutions that enhance user experience and outcomes. AI-driven gamification elements, for example, are already being explored to increase engagement and motivation.
The rise of AI fitness instructors represents a significant evolution in the fitness industry. By offering personalized, accessible, and innovative solutions, AI is not only transforming how people engage with fitness but also challenging traditional models and expectations. As this technology continues to develop, the potential for further disruption and improvement in the fitness sector is immense.
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