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RESULTS OF THE MAIRE FOUNDATION STUDY AT COP29 IN BAKU: PEOPLE IN AZERBAIJAN AND KAZAKHSTAN AWARE OF THE URGENCY OF THE ENERGY TRANSITION

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• 55% of Azerbaijani respondents say that the energy transition is a priority, in line with European countries

• 64% of Azerbaijani respondents (more than the United Arab Emirates, Saudi Arabia and India) and 53% in Kazakhstan (more than Italy, the United Kingdom, the United States and China itself) consider energy transition crucial to combat climate change

• Energy transition training and professional development are crucial issues in both Kazakhstan and Azerbaijan for over 80% of those interviewed, more than in India (71%), USA and Saudi Arabia (75%)

• The study covers 12 countries in 4 continents for a total of over 2,000 interviews carried out by IPSOS, an international market research company

Milan/Baku, 20 November 2024 – Awareness of the importance of the energy transition and the benefits that it can bring to the environment, the economy and society, is growing, including in countries with fossil-based economies such as Azerbaijan and Kazakhstan. This is what clearly emerges from a study by the Fondazione MAIRE – ETS, the foundation of Italy-based technology and engineering group MAIRE, carried out in cooperation with IPSOS, a renown international market research company. The study, “Climate goals: winning the challenge of climate goals through the creation of skills and competences worldwide. Addendum 1: focus Azerbaijan – Kazakhstan”, was launched during COP29 in Baku.

The 2024 edition adds two more countries, Azerbaijan and Kazakhstan, bringing the total panel to 12 (Italy, UK, US, Turkey, KSA, UAE, Algeria, Chile, China, India, Azerbaijan, Kazakhstan), with 2,000 interviews of a highly educated sample of the population, in addition to opinion leaders.

The study, sponsored by MAIRE’s subsidiaries NEXTCHEM and TECNIMONT, shows that the international community is increasingly aware that energy transition requires new skills to create business and job opportunities. In general, the study finds that respondents believe in the long-term value and positive impact of the energy transition, despite the perceived short-term challenges and costs. The countries that face a major challenge in the transition to a sustainable economy based on renewable and circular solutions are those that will need the most investments in training and skill building in the coming years.

In Azerbaijan, 55% of the respondents considers the energy transition as a priority, compared to 39% of interviewees in Kazakhstan, indicating a growing consciousness of environmental issues and the potential economic opportunities they offer, and suggesting a fertile ground for future energy transition initiatives.

The energy transition process needs a substantial upskilling of the workforce in both Azerbaijan and Kazakhstan. A widespread recognition of this need is evident, with most individuals acknowledging their need for additional training in energy transition-related topics. This prospect is particularly appealing in those regions where traditional energy sector jobs may be at risk, offering a path for economic diversification.

The required skills range from technical expertise to soft skills. In Kazakhstan, with its vast natural resources and existing energy infrastructure, a primary focus is on analyzing and assessing the environmental impact. In Azerbaijan, where there’s a growing emphasis on diversifying the energy sector, developing expertise in solar, wind, and other renewable energy sources is vital for the country’s transition towards a more sustainable energy mix.

In Azerbaijan, problem-solving abilities are considered a priority, as the transition presents several challenges that require innovative solutions. In Kazakhstan, critical thinking skills are considered essential for analyzing complex data, evaluating alternative approaches, and making informed decisions.

By investing in human capital and fostering a knowledgeable and skilled workforce, Azerbaijan and Kazakhstan can not only contribute to global climate goals but also position themselves advantageously in the emerging green economy landscape.

Fondazione MAIRE and MAIRE Group Chairman Fabrizio Di Amato commented: “The results of this study on Azerbaijan and Kazakhstan demonstrate that the energy transition is possible in every country, by adopting a gradual approach. All available technological solutions can contribute to the energy transition, including decarbonized gas. I hope that our Foundation’s commitment will help accelerate the adoption of public policies to implement training programs for the essential skills needed to support this paradigm shift.”

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MAIN TAKEAWAYS FROM 2024 EDITION OF THE STUDY

In Azerbaijan and in Kazakhstan 96% and 93% of respondents respectively have heard of the energy transition: 43% in Azerbaijan (higher than China) and 29% in Kazakhstan (the lowest rate of the 12 countries) are “very familiar” with it

– 39% of respondents in Kazakhstan and 55% in Azerbaijan said the energy transition was a priority, in line with European countries (and almost the same as Italy), behind India, Turkey, China (65-70%)

– 64% of respondents in Azerbaijan (higher than UAE, Saudi Arabia and India) and 53% in Kazakhstan (higher than Italy, UK, US and same as China) believe that the energy transition is crucial to combat climate change

– In the short term, costs will outweigh benefits for 57% of respondents in Kazakhstan and for 31% in Azerbaijan (aligned with Turkey)

– Training and upskilling are crucial both in Kazakhstan and in Azerbaijan for more than 80% of respondents, more than in India (71%), USA and SA (75%)

– 62% of respondents in Azerbaijan and 58% in Kazakhstan believe it is necessary to improve problem solving skills

– Respondents from Kazakhstan said the most-required soft skill is critical thinking (68%) and the presence of skilled professionals for the energy transition they believe should be improved (82%).

Fondazione MAIRE – ETS is the corporate foundation of MAIRE Group. The Fondazione MAIRE – ETS has defined as its own mission to foster the training of tomorrow’s “humanist engineers” who will be able to apply their broad vision and multidisciplinary knowledge to contribute to the energy transition; it carries out projects to combat educational poverty, to grant equitable access to educational opportunities, with a focus on contexts of social marginalization. Fondazione MAIRE – ETS also manages the historical archives of the MAIRE Group, a precious documentary heritage of Italian projects in engineering and architecture, seeing to their preservation and promoting greater awareness of them and their use by an ever-widening public. For further information: www.fondazionemaire.com.

MAIRE S.p.A. is a leading technology and engineering group focused on advancing the Energy Transition. We provide Integrated E&C Solutions for the downstream market and Sustainable Technology Solutions, the latter through three business lines: Sustainable Fertilizers, Low-Carbon Energy Vectors, and Circular Solutions. With operations across 45 countries, MAIRE employs over 9,300 people, supported by a global network of 20,000 project partners. MAIRE is listed on the Milan Stock Exchange (ticker “MAIRE”). For further information: www.groupmaire.com.

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Quantum Computing Breakthroughs: Disrupting Industries with Oxford’s Innovations

A recent breakthrough in quantum computing at the University of Oxford promises to disrupt multiple industries by significantly enhancing computational capabilities. Explore the technological implications and potential disruptions poised to redefine sectors.

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In May 2026, the University of Oxford announced a significant breakthrough in the field of quantum computing, unveiling an advanced error correction algorithm that has the potential to transform computational capabilities. This development is not just a scientific triumph; it heralds a new era of technological disruption across multiple industries. Quantum computing, long anticipated as the next frontier in technology, promises to solve complex problems beyond the reach of classical computers, and Oxford’s latest advancement brings this closer to reality.

At the core of this breakthrough is the enhancement in quantum error correction, a critical component that addresses the inherent instability of qubits, which are the fundamental units of quantum information. Traditional computers use bits of 0s and 1s, but quantum computers operate on qubits, which can exist in multiple states simultaneously. This superposition allows quantum computers to process information exponentially faster than classical computers. However, qubits are notoriously prone to errors due to environmental noise and operational inaccuracies. Oxford’s new algorithm significantly improves the error correction process, maintaining qubit stability longer and allowing extended computational tasks to be performed accurately.

The implications of this are profound. Industries ranging from pharmaceuticals to finance stand on the cusp of disruption as quantum computing offers the ability to model complex molecular structures, optimize large-scale financial portfolios, and even revolutionize artificial intelligence algorithms. In pharmaceuticals, for example, quantum computing can expedite drug discovery by accurately simulating molecular interactions, potentially reducing the time and cost associated with bringing new drugs to market. Similarly, in finance, quantum algorithms can optimize trading strategies and risk management with a precision unattainable by current technologies.

Moreover, the ripple effects of such a leap in computational power extend to data encryption and cybersecurity. Quantum computers possess the potential to decrypt classical encryption methods, prompting a race for quantum-resistant cryptography. This necessitates a paradigm shift in how we secure digital information, affecting every sector that relies on data security.

Despite the tremendous promise, the transition to quantum computing is not without its challenges. The infrastructure required to support quantum technologies is expensive and complex. There is also a significant skills gap; experts in quantum computing are scarce, and training a new generation of scientists and engineers is imperative. Furthermore, ethical considerations regarding the power of quantum computing must be addressed, particularly in terms of privacy and security.

Looking forward, as quantum computing continues to evolve, industries will need to adapt swiftly to harness its capabilities. Early adopters who invest in quantum technologies and develop quantum-ready strategies will likely dominate in the coming decade. As Oxford’s breakthrough demonstrates, the race is on to fully realize the potential of quantum computing and redefine the boundaries of what is technologically possible.

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Apple’s AI Innovations: Shaping the Competitive Landscape in 2026

Apple’s latest advancements in artificial intelligence are setting the stage for a competitive showdown with other tech giants. This article explores how Apple’s AI strategy is positioning the company in the fast-evolving tech landscape.

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In the bustling realm of technology, few companies command as much attention as Apple. In 2026, the Silicon Valley titan has once again captured the tech world’s gaze with its latest advances in artificial intelligence. As Apple unveils a suite of AI-driven innovations, the competitive landscape is poised for a seismic shift.

Apple’s strategic focus on AI is not merely about introducing new features but is a calculated move to redefine user experiences while maintaining its staunch advocacy for privacy. At the heart of Apple’s AI initiatives is the promise of personalization—an AI that learns and adapts to the user’s preferences, offering seamless interaction across its range of devices. This focus is especially pertinent in an era where user data is a hot commodity, and privacy concerns are at an all-time high.

What sets Apple apart in the AI race is its dual emphasis on innovation and privacy. While competitors like Google and Amazon have long been heralded for their AI prowess, often prioritizing expansive data collection to fuel their AI engines, Apple has carved out a niche by leveraging on-device processing. This approach not only mitigates privacy risks but also enhances real-time responsiveness, a crucial factor in user satisfaction.

The competitive implications of Apple’s AI advancements are profound. Google’s AI, renowned for its search and recommendation algorithms, faces a formidable challenger in Apple’s ecosystem-centric approach. Meanwhile, Amazon’s Alexa, which dominates the smart assistant market, must contend with Apple’s Siri, now equipped with enhanced contextual understanding and predictive capabilities.

Microsoft, another major player, has been making strides with its integration of AI in cloud services and productivity tools. However, Apple’s holistic approach—integrating AI across hardware, software, and services—presents a cohesive strategy that is difficult to replicate. This integration not only ensures a seamless user experience but also reinforces brand loyalty, a cornerstone of Apple’s business model.

As AI continues to evolve, the stakes in the tech industry are higher than ever. Apple’s innovations are not just about keeping pace but are strategically designed to place the company at the forefront of the AI revolution. In doing so, Apple is not only safeguarding its market position but is also setting new benchmarks in how technology can enhance and secure our digital lives.

The road ahead will undoubtedly see further advancements and competition, but Apple’s current trajectory suggests it is well-positioned to lead in the AI domain. By prioritizing user-centric design and privacy, Apple is not just participating in the AI race; it is setting the pace.

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AI Fitness Instructors and Unreal Gains: Revolutionizing the Fitness Industry

The rise of AI-driven fitness programs is transforming the fitness industry. Explore the technology, its impact on traditional fitness models, and how it is reshaping consumer expectations.

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Artificial intelligence is making its mark across various sectors, and the fitness industry is no exception. With the advent of AI-driven fitness instructors, there is a seismic shift underway in how fitness is perceived and pursued. This article delves into the rise of AI in fitness, examining the technology behind it, its effects on traditional fitness models, and the shifting expectations of consumers.

In recent years, AI fitness instructors have become increasingly popular, offering personalized workout programs, real-time feedback, and virtual coaching. These AI systems utilize advanced algorithms to tailor fitness routines that adapt to an individual’s progress and preferences, making fitness more accessible and engaging than ever before.

At the core of AI fitness instructors is sophisticated machine learning technology. These systems collect data from various sources, such as wearable devices and user inputs, to create personalized fitness plans. AI analyzes this data to optimize workouts, ensuring they are challenging yet achievable, and provides insights that were previously accessible only through one-on-one sessions with human trainers.

The integration of AI into fitness is transforming traditional models. Gyms and fitness centers are incorporating AI technologies to enhance their offerings, while some consumers opt for entirely virtual experiences. This shift is challenging the status quo, pushing traditional trainers to adapt by integrating technology into their own practices to remain competitive.

As AI fitness programs become more prevalent, consumer expectations are evolving. Users now demand more personalized and flexible fitness solutions that fit into their busy lifestyles. AI provides this adaptability, offering users the ability to engage in workouts anytime, anywhere, without compromising on quality or effectiveness.

Looking ahead, the role of AI in fitness is set to expand. As technology continues to advance, we can expect even more innovative solutions that enhance user experience and outcomes. AI-driven gamification elements, for example, are already being explored to increase engagement and motivation.


The rise of AI fitness instructors represents a significant evolution in the fitness industry. By offering personalized, accessible, and innovative solutions, AI is not only transforming how people engage with fitness but also challenging traditional models and expectations. As this technology continues to develop, the potential for further disruption and improvement in the fitness sector is immense.

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