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Bidtellect Speaks at Adweek Nextech Conference, Covers The Future of Green in Advertising

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Bidtellect’s VP of Product, joined by Jounce Media’s Founder and President, cover the future of sustainability in advertising, along with how companies can begin to manage their own carbon footprint.

Press Release


Dec 21, 2022

Bidtellect, a leading demand-side platform and advertising technology company, announces its successful sponsorship and speaker session at Adweek Nextech Conference, held from Dec. 6 to 7 in New York, New York. Bidtellect’s senior leadership team was in attendance, and its VP of Product, Arthur Hainline, took the stage alongside the founder and president of Jounce Media, Chris Kane, to break down the future of sustainability in advertising and how companies can manage their own carbon footprint.

The team spoke on the lack of transparency in the programmatic supply path. Specifically, how the redundancy of supply chains causes supply and carbon inefficiencies. There are three ways in which buyers and sellers have redundant supply chains: auction duplication, multi-integrations, and reselling or rebroadcasting. On average, resold supply chains account for 40% of display auctions and 58% of video auctions, according to Jounce Media

These same three causes of redundant supply chains (auction duplication, multi-integrations, and reselling) are the major contributors to supply path emissions. They take up extra energy, extra compute time, and release excess carbon emissions. This includes the scope 1, 2, and 3 emissions data of each party involved per impression.

According to Sharethrough, Scope 3 emissions account for over 90% of an organization’s CO2 waste, and 60% of people were unaware that browsing the internet generates carbon emissions. The newest tools to the market will be able to track the carbon cost of a company’s media, offering a new level of transparency into the impact of its dollars and advertising.

The pair spoke on new tools and methods for advertisers to begin to reduce their carbon waste. Bidtellect recently teamed up with Scope3 to track total carbon emissions directly in their DSP, so that users can take action to reduce waste immediately. Users can alter the pacing rate to participate in fewer auctions artificially, optimize towards supply tiers, block domains with high emissions, as well as target sellers.json. Together, advertisers can ultimately begin to reduce carbon waste and initiate a shift to a more efficient supply path for all.  

Kane founded Jounce Media in 2015 and was previously Chief of Staff to the CEO and CFO at AOL. Before AOL, he managed a portfolio of enterprise accounts at Turn, a pioneer in demand-side platforms (DSP), enabling wider reach and ad buying. He started his career as a management consultant at Oliver Wyman, focusing on the converging media and technology sectors.

Jounce Media is the industry leader in programmatic supply chain management and is trusted by the world’s most prominent marketers, media companies and advertising technology platforms to enable high-efficiency programmatic trades. They specialize in supply path optimization education, research, and data. 

Arthur Hainline is the Vice President of Product at Bidtellect, overseeing Bidtellect’s product team, product enhancements and technology. Hainline has been with Bidtellect since 2015 and is an integral part of the team’s competitive technology advancements, bringing greater bidding efficiencies and performance wins for advertising clients.

To watch the session and gain access to more information, click here.

About Bidtellect

Bidtellect is a performance-driven DSP specializing in context-first optimization, cookieless solutions, and quality programmatic. With roots in native, we built our platform on context-driven technology and optimization down to the placement level, ensuring readiness for the cookieless future while achieving performance goals, now across ad formats and video.

Source: Bidtellect

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Environment & Nature

Scotland’s Rewilding Revolution: Ecological Benefits and Global Influence

Scotland’s rewilding initiatives are transforming landscapes and ecosystems, offering ecological benefits and inspiring global conservation efforts. Explore the impact and future prospects of this bold environmental strategy.

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In the misty highlands of Scotland, a quiet revolution is taking place. Rewilding, a concept that aims to restore ecosystems to their natural state, has been gaining momentum, transforming vast areas into thriving habitats. This ambitious movement is not only reshaping the Scottish landscape but also providing significant ecological benefits that echo far beyond its borders.

Central to the rewilding efforts are projects like the Cairngorms Connect and Trees for Life, which focus on restoring native forests and reintroducing keystone species such as the Eurasian lynx and beavers. These initiatives aim to enhance biodiversity, improve ecosystem services, and combat climate change by sequestering carbon in regenerating woodlands.

The ecological benefits are manifold. By reintroducing native species, these projects help restore natural processes and food webs, leading to healthier and more resilient ecosystems. The return of beavers, for instance, has been transformative; their dam-building activities create wetlands that support a myriad of plant and animal species, increase water retention, and reduce flood risks.

Moreover, rewilding contributes to soil restoration and enhances carbon capture. As diverse plant communities establish themselves, they improve soil structure and fertility, which in turn supports a broader range of wildlife. This natural regeneration process not only bolsters biodiversity but also plays a critical role in mitigating climate change.

However, the journey is not without its challenges. Critics argue that rewilding can conflict with traditional land uses, such as farming and grouse shooting, which are economically important to local communities. Balancing these interests requires careful negotiation and collaboration between stakeholders to ensure that rewilding projects are both ecologically and socially sustainable.

Looking ahead, Scotland’s rewilding initiatives hold immense potential to inspire similar efforts globally. By demonstrating the ecological and economic viability of rewilding, Scotland could galvanize international conservation strategies and contribute to global biodiversity targets.

As these wild landscapes continue to evolve, they offer a glimpse into a future where humans and nature coexist in harmony, each thriving in a supportively interconnected world. Scotland’s rewilding efforts may well be the blueprint for ecological restoration worldwide, as nations grapple with the twin crises of biodiversity loss and climate change.

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Environment & Nature

The Promise and Peril of Climate Tech Innovations

As the climate crisis deepens, innovative technologies promise solutions, yet face significant challenges. This article critically examines the latest breakthroughs in climate tech, from carbon capture to renewable energy, and the obstacles they encounter.

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In a bustling Silicon Valley lab, engineers are racing against time to perfect a new carbon capture technology, one that promises to revolutionize the fight against climate change. As the world grapples with the escalating impacts of global warming, the demand for innovative solutions has never been more urgent. Yet, as promising as these technologies appear, they are not without their challenges.

Carbon capture technology, designed to trap and store carbon dioxide emissions from power plants and industrial sources, is hailed as a critical component in the global strategy to reduce greenhouse gas emissions. However, the technology faces significant hurdles. High costs, energy requirements, and the need for extensive infrastructure development pose formidable barriers to widespread implementation. Critics argue that reliance on carbon capture could detract from efforts to reduce emissions at their source, such as transitioning to renewable energy.

Renewable energy technologies, such as solar and wind power, have seen remarkable advancements in recent years. The cost of solar panels has plummeted, making them more accessible than ever before. Wind turbines are now more efficient, capable of generating power even in low-wind conditions. Despite these advancements, the transition to a fully renewable energy grid faces obstacles. Storage technology, essential for balancing supply and demand, is still developing. Furthermore, the intermittent nature of wind and solar energy raises concerns about reliability, requiring substantial investment in grid infrastructure.

The climate tech sector is also grappling with issues of scalability and investment. For many startups, securing the capital needed to bring their innovations to market is a daunting challenge. Investors are often wary of the long timelines and uncertain returns associated with climate tech projects. This caution is compounded by regulatory hurdles and the need for supportive policy frameworks to incentivize adoption.

Despite these challenges, there is cautious optimism about the potential impact of climate tech innovations. Governments and private sector players are increasingly recognizing the necessity of these technologies in achieving climate targets. International collaborations and public-private partnerships are emerging as vital mechanisms for driving progress.

As the world stands at a crossroads, the stakes could not be higher. The successful deployment of climate tech innovations could significantly reduce carbon emissions, help stabilize global temperatures, and pave the way for a sustainable future. However, realizing this potential will require overcoming significant obstacles, fostering collaboration, and maintaining an unwavering commitment to innovation.

In conclusion, while climate tech holds immense promise, it is not a panacea. The path forward will demand bold action, strategic investments, and a willingness to tackle the inherent challenges head-on. Only then can we hope to harness the full potential of these innovations and secure a future where technology and nature coexist harmoniously.

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Environment & Nature

Plant Vogtle and the Future of Nuclear Energy: Navigating the Debate

An in-depth exploration of Plant Vogtle’s role in the nuclear energy debate, examining its environmental and economic impacts two years post-completion.

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The completion of Plant Vogtle, the largest nuclear power plant construction project in the United States in over three decades, has reignited discussions about the role of nuclear energy in America’s future. As the nation grapples with the dual challenges of meeting growing energy demands and reducing carbon emissions, the implications of Plant Vogtle are far-reaching.

Plant Vogtle, located in Georgia, consists of two new reactors, Vogtle Units 3 and 4, which were added to the existing two units. The project, which faced years of delays and budget overruns, finally achieved a significant milestone with the completion of Unit 3. This achievement has been hailed by proponents of nuclear energy as a testament to the viability of nuclear power as a stable, low-emission energy source.

However, the journey to completion was not without controversy. Critics argue that the financial and logistical challenges faced by Plant Vogtle underscore the risks and unpredictability associated with nuclear power projects. The debate is further complicated by concerns over safety, waste management, and the environmental impacts of nuclear power.

Supporters of nuclear energy highlight its potential to provide a reliable supply of clean energy. Unlike solar and wind, which are intermittent, nuclear power offers a consistent energy output, which is crucial for maintaining grid stability. Proponents also point to the need for a diverse energy portfolio to meet the country’s energy needs while reducing reliance on fossil fuels.

From an economic perspective, the completion of Plant Vogtle has significant implications for the region. It is expected to create thousands of jobs and contribute to local economic growth. Moreover, the plant’s operation will play a critical role in Georgia’s energy strategy, potentially leading to lower electricity costs for consumers.

Looking ahead, the future of nuclear energy in the United States remains uncertain. While Plant Vogtle’s completion is a milestone for the industry, the high costs and extended timelines associated with nuclear projects continue to pose challenges. As the country moves towards renewable energy sources, the role of nuclear power will likely depend on technological advancements, policy decisions, and public perception.

In conclusion, Plant Vogtle stands at the intersection of the nuclear energy debate, serving as a focal point for discussions about the viability and sustainability of nuclear power in the 21st century. As the world seeks solutions to the climate crisis, the lessons learned from Plant Vogtle will be instrumental in shaping the future of energy policy.

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