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Susannah Streeter, Former BBC News Anchor and Head of Money & Markets at Hargreaves Lansdown, to join B2B Marketing CEO Richard O’Connor in exclusive Keynote Presentation at B2B Ignite 2025

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B2B Marketing, the organisation behind the internationally renowned B2B marketing conference B2B Ignite, has announced that Susannah Streeter, Former BBC News Anchor, Finance & Markets Expert, and Head of Money & Markets at Hargreaves Lansdown, will be a Keynote speaker at the event in 2025.

Susannah will be joining B2B Marketing’s CEO, Richard O’Connor, for a keynote presentation titled ‘Riding the waves of economic sea change: Why 2025 is your pivotal moment”. The pair will draw on their combined expertise of recent world economic affairs and developments in audience behaviour to discuss how B2B marketers can stay relevant, and become not only commercial growth drivers, but a trusted voice on their organisation’s board.

Susannah is well placed to bring valuable insights and expertise to the B2B marketing professionals in attendance. She is a broadcaster, financial commentator and former RAF Reserve officer who has anchored flagship news shows on BBC TV and radio and hosts major conferences around the world.

At the BBC, Susannah was the anchor for World Business Report on the BBC World Service and BBC World TV. Susannah hosts the Microsoft EY Tech Directions podcast ‘Switch Your Money On’ for Hargreaves Lansdown and the series ‘How to grow a CMO’, interviewing marketing leaders from across the UK. She has also interviewed world leaders, CEOs and central bankers on economic issues, tech trends and international relations at conferences including Deepfest AI 2025 in Riyadh, Arctic Frontiers in Tromsø, the World Green Economy Summit in Dubai, the International Banking Forum in Kuwait, the Sustainable Finance Forum in Abu Dhabi and Our Ocean in Oslo.

This Keynote session comes at a pivotal moment in the B2B marketing industry. Current seismic shifts in B2B markets mean that the industry is coming up to a fork in the road. One direction points toward a future where marketing is firmly established as a strategic, commercially-driven function with a meaningful voice in business decision-making. The other risks diminishing the discipline’s influence, reducing it to a reactive role with limited strategic input. This moment has significant implications not only for the future of the profession but also for the career progression of individual marketers. If B2B marketers don’t become more commercially-driven and oriented around business results, they risk being left only for one of the four Ps: promotion. This will mean fewer opportunities for professional development, and a lower perceived value in business.

“We’ll be unpacking the huge shifts in B2B markets, and why B2B marketers are at a crossroads,” said Richard O’Connor, CEO at B2B Marketing. “The macro-economic outlook, shifting buyer behaviours, and changing boardroom expectations are reshaping the B2B marketing landscape. Our discussion will dive into what this means for the influence, value, and careers of B2B marketers in 2025”.

This session aims to benefit B2B marketers at every level, by facing the single biggest challenge marketers face as a profession head on.

B2B Ignite 2025 will take place on 2 July in London. You can find out more information, including how to attend, on the event website here.

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Fed Ends Crypto-Specific Oversight: What It Means for the Industry

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By PromoMag Business Desk | August 2025

The U.S. Federal Reserve has officially ended its dedicated oversight program for crypto and fintech—signaling a shift in how regulators will handle digital asset activities going forward. The “novel activities” supervisory program, introduced in 2023, is being dissolved, with crypto oversight now folded back into the Fed’s traditional bank examination framework. The decision has stirred debate across the financial world, as institutions assess whether this signals regulatory maturity—or strategic retreat.

The implications are significant. From compliance teams at major banks to fintech startups vying for legitimacy, everyone involved in digital assets must now recalibrate to meet evolving expectations without the specialized lens once offered by the Fed’s focused crypto arm.

The move suggests the Fed believes crypto is now mainstream enough to be treated as part of general financial supervision—yet critics worry this could dilute the nuanced oversight digital assets require.

Background: The “Novel Activities” Framework

The Fed launched its novel activities supervision program in August 2023 in response to growing integration of crypto, stablecoins, and blockchain-based banking functions across U.S. financial institutions. The initiative aimed to provide centralized expertise and scrutiny for risk-laden innovations, including tokenized assets and distributed ledger operations.

It operated parallel to traditional supervisory mechanisms, offering more specialized attention to high-risk fintech and crypto ventures while maintaining consistency across regional Federal Reserve Banks.

This structure was designed to address growing concern about the systemic risk posed by digital assets—especially in the wake of crypto collapses like FTX and TerraUSD.

Why the Fed Is Pulling the Plug

Fed officials have not framed the closure as a downgrade of crypto’s importance, but rather as a consolidation of resources. According to internal briefings, the rationale centers around streamlining compliance review, increasing supervisory efficiency, and reducing regulatory overlap.

A spokesperson from the Federal Reserve Board stated:
“We are embedding digital asset risk monitoring within our standard supervisory models, ensuring consistent treatment across all novel activities.”

In essence, the Fed believes that its traditional supervisory programs are now sophisticated enough to handle digital asset risks without the need for a separate channel.

Industry Response: Mixed Signals

Reactions from the financial sector are divided.

Major banks—including those offering crypto custody services or tokenized asset platforms—have expressed relief at the perceived reduction in regulatory burden. According to a senior compliance officer at a top-five U.S. bank:
“It’s a positive signal. The Fed sees crypto activities as part of the financial mainstream.”

However, fintech startups and some policy analysts worry the decision could lead to a loss of institutional expertise and focus, potentially making it harder to navigate complex regulatory expectations.

Crypto advocacy groups, such as the Blockchain Association, warned that “folding crypto oversight into legacy systems” could slow innovation and diminish clarity for newcomers to the space.

Regulatory Consequences for the Crypto Ecosystem

This shift creates a new regulatory reality for institutions engaged in digital asset activities.

Firms can expect a more generalized approach to supervision, one less tailored to the unique volatility and structural intricacies of blockchain technology. While this might reduce compliance complexity, it also removes the layer of crypto-specific feedback once provided under the novel activities program.

The Securities and Exchange Commission (SEC) and the Office of the Comptroller of the Currency (OCC) have shown no indication of following suit, meaning regulatory fragmentation in the U.S. will likely persist.

Moreover, it raises questions about the future of coordinated federal crypto policy—especially as debates continue over stablecoin regulation and the role of central bank digital currencies (CBDCs).

Global Context: Lagging or Leading?

The Fed’s move contrasts with approaches taken in Europe, Asia, and even the UK.

The EU’s Markets in Crypto-Assets (MiCA) regulation has introduced a fully bespoke framework for digital asset supervision, offering clarity and structure to market participants. Hong Kong and Singapore have likewise invested heavily in dedicated crypto regulation teams and innovation hubs.

In the UK, although regulatory clarity has been slow, the recent announcement that retail investors will soon access regulated crypto ETNs on the London Stock Exchange underscores a willingness to evolve within clear frameworks.

As a result, some experts argue the U.S. risks falling behind its global peers in crypto governance and innovation readiness.

What Happens Next

For institutions, the end of the Fed’s crypto-specific program means adapting to a more homogenized—but perhaps less predictable—regulatory regime.

Financial firms should review their risk disclosures, audit procedures, and supervisory expectations to align with the broader examination frameworks now in place. The Fed is expected to release updated supervisory guidance before the end of 2025 to assist with the transition.

Market watchers will also look to Congress for any moves toward legislative clarity, particularly around stablecoins, custody rules, and crypto exchange oversight.

Final Thoughts

The Fed’s decision to retire its novel activities supervision marks a turning point. On the one hand, it acknowledges crypto as no longer “novel”—but rather as an established component of financial services. On the other, it risks flattening the regulatory nuance needed to address crypto’s unique challenges.

Whether this shift accelerates mainstream adoption or muddies the regulatory waters will depend on how swiftly and clearly the Fed communicates its new expectations.

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Apple Appeals €500 Million EU Antitrust Fine: A High-Stakes Battle Over App Store Rules

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By PromoMag Business Desk | July 2025

Apple’s formal appeal against a €500 million fine imposed by the European Commission marks the latest chapter in a high-profile showdown over the bloc’s Digital Markets Act (DMA) and the power dynamics of app marketplaces across Europe. Filed on July 7, 2025, at the General Court in Luxembourg, Apple argues that the Commission exceeded its mandate by dictating how the App Store should operate and levying an unprecedented penalty against the company [Reuters, 2025].

Background: EU Antitrust Ruling on the App Store

The original decision, issued on April 23, 2025, found that Apple’s technical and commercial restrictions on its App Store—principally its anti-steering rules preventing developers from directing users to alternative purchasing options—violated the DMA’s core principle of fair and contestable digital markets. Under the new law, designated “gatekeepers” like Apple must allow software developers greater freedom to link out to external payment systems and alternative app storefronts. The Commission determined that non-compliance warranted a record-setting fine of €500 million, calibrated by the gravity and duration of the breach [European Commission, 2024].

Apple’s Grounds for Appeal

In its appeal, Apple contends that the penalty “goes far beyond what the law requires” and that the Commission’s interpretation of the DMA has been “confusing for developers and bad for users.” The company maintains that it engaged constructively with EU regulators, implemented significant App Store policy changes in June 2025—such as introducing lower processing fees of 5–15 percent for off-store transactions and permitting unlimited linking to external payment methods—and paid the initial €500 million fine to stave off daily penalties of up to 5 percent of global turnover (roughly €50 million per day) during the compliance review period [Reuters, 2025].

Market and Developer Impact

For European developers, the Commission’s ruling and Apple’s subsequent policy revisions represent both relief and uncertainty. While many small-business participants welcomed the ability to bypass the App Store’s standard 20 percent commission, others voiced frustration over the complexity of the new fee tiers and the technical hurdles of integrating multiple payment flows. Epic Games CEO Tim Sweeney, a long-time critic of Apple’s platform rules, labeled the changes “a mockery of fair competition,” arguing that off-store transactions remain subject to “commercial crippling” fees and technical constraints [Reuters, 2025].

Reactions from Stakeholders

Antitrust experts note that Apple’s legal arguments will hinge on two core points: whether the DMA grants regulators authority to prescribe specific business terms beyond broad non-discrimination requirements, and whether the methodology for calculating fines under Article 25 of the DMA is subject to meaningful judicial review. Past EU court rulings—such as the 2016 decision against Apple’s Ireland tax arrangements upheld in 2024—suggest the General Court may defer to the Commission on complex economic assessments but could reject any procedural overreach [Reuters, 2024].

Legal Timeline and Next Steps

The appeal timeline is set to span several months. After Apple’s filing on July 7, the Commission will submit its defense by mid-September 2025, followed by potential oral hearings in late 2025. A judgment is not expected before mid-2026. Meanwhile, the Commission continues to solicit feedback from developers on the adequacy of Apple’s June policy changes—a process that could invite further revisions or confirm compliance, potentially mooting parts of Apple’s appeal [Reuters, 2025].

Broader Implications for Big Tech

Beyond the immediate stakes for Apple and its developer ecosystem, the outcome of this case will reverberate across Big Tech. A successful appeal could curb the Commission’s power to enforce granular App Store rules and embolden other gatekeepers, including Google and Amazon, to resist DMA mandates. Conversely, a decisive upholding of the fine would reinforce Brussels’s regulatory assertiveness and signal to U.S. tech giants that Europe’s digital rulebook carries judicial weight.

As this legal battle unfolds, market watchers will closely examine Apple’s stock performance—already volatile amid broader tech sector headwinds—and developers’ responses to evolving App Store policies. Ultimately, the General Court’s ruling will set a critical precedent for the DMA’s enforcement trajectory, shaping the balance between innovation, competition, and consumer choice in Europe’s digital economy.

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Warren Buffett Retires: What’s Next for Berkshire Hathaway and Global Markets?

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By PromoMag Business Desk | May 2025

After more than six decades steering Berkshire Hathaway from a struggling textile mill to a global investment powerhouse, Warren Buffett has announced his retirement. Known as the “Oracle of Omaha,” Buffett’s departure marks the end of one of the most storied careers in business history—and the beginning of a new chapter for one of the world’s most closely watched conglomerates.

Buffett’s Legacy: More Than Just Wealth

Warren Buffett’s name is synonymous with long-term value investing. Since taking control of Berkshire Hathaway in 1965, he delivered a staggering average annual gain of over 20%, far outpacing the S&P 500. But Buffett’s impact goes beyond returns.

He became a rare figure in finance: respected by Wall Street, revered by Main Street. He preached patience in a world obsessed with quarterly earnings, simplicity in a sector often clouded by jargon, and ethics in an industry that frequently tests them. His annual letters to shareholders became required reading for investors and business students alike.

Some of his most iconic investments—Coca-Cola, American Express, Apple—reflected his simple yet profound approach: buy companies with strong fundamentals, trusted brands, and honest management. “Our favorite holding period is forever,” he famously said.

The Transition: Who Is Greg Abel?

Buffett’s successor, Greg Abel, has long been viewed as the heir apparent. A Canadian-born executive who rose through Berkshire’s energy division, Abel has earned Buffett’s trust over the years and played a critical role in overseeing the company’s sprawling non-insurance businesses.

Unlike the more visible tech titans of the modern economy, Abel operates in a low-key, Buffett-esque fashion. Analysts see him as a steady hand—someone who understands the Berkshire ethos and is unlikely to pursue radical change.

The Market Reacts

So far, the markets have responded with cautious optimism. Berkshire Hathaway’s Class A stock dipped slightly following the announcement but stabilized quickly. Investors appear reassured by the long-standing succession plan and Abel’s deep involvement in day-to-day operations.

Buffett’s decision to step down wasn’t abrupt. He had been gradually ceding more operational control in recent years while reassuring shareholders that a plan was in place. Still, the official nature of the announcement carries weight—symbolically and strategically.

What’s Next for Berkshire Hathaway?

Berkshire’s structure—a decentralized mix of wholly owned subsidiaries and publicly traded investments—won’t change overnight. But with Buffett gone, decisions on capital allocation, acquisitions, and portfolio management could reflect new thinking over time.

Greg Abel’s track record suggests a focus on energy, utilities, and infrastructure—areas where Berkshire has already made significant bets. The question is whether Abel, or anyone, can match Buffett’s instinct for timing, pricing, and risk management.

The Broader Impact on Investing

Buffett’s departure also sends ripples beyond Berkshire. He’s been a moral compass for markets—urging restraint during bubbles, confidence during panics, and long-term thinking through all seasons. His retirement might further tilt the investing world toward short-termism, algo-driven strategies, and speculative trades.

But if Buffett taught us anything, it’s that good ideas outlast market cycles. His influence won’t disappear with his title. Books, interviews, and shareholder letters will continue to shape financial thinking for generations.

Final Thoughts

Warren Buffett’s retirement is more than a corporate shift. It’s the sunset of a business era defined by discipline, humility, and clarity. As Greg Abel steps forward, he does so not just as a CEO, but as the steward of a legacy unlike any other.

Buffett once said, “Someone is sitting in the shade today because someone planted a tree a long time ago.” He planted many—and now, others will tend them.

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