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The World’s First Experience Week: London Just Invented ‘Fashion Week for Experiences’

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London is about to become the catwalk for the Experience Economy.

London, UK, February 6, 2025 – Fashion was once just clothing. Tech was once just gadgets. Experience is the next frontier.

Introducing London Experience Week (LXW), the world’s first-ever city-wide celebration of the booming Experience Economy, running from April 28 to May 2, 2025.

Supported by London & Partners, and produced by the World Experience Organization (WXO), London Experience Week (LXW) isn’t just an event – it’s a turning point in human history, from selling stuff to giving goosebumps.

Bigger Than Fashion — Why This Matters

Fashion adds £62 billion to the UK economy. Experiences? More than twice that: £134 billion*. And yet, while fashion gets front pages and runways, experiences have been treated as afterthoughts. Until now.

The sleeping giant is waking up. The Experience Economy just got its first catwalk—and its first capital: London.

This is where experiences stop being cool and start being critical. Where leaders come to spot trends, strike deals, and shape the future of brands, marketing, engagement—and how we live, work, and play.  

“People don’t want things, they want experiences. The brands that win are those that make people feel something. London Experience Week is where those brands will be made.” – James Wallman, Founder, World Experience Organization (WXO).

“London & Partners is excited to support the first ever London Experience Week, showcasing the capital as the true home of immersive experiences. The growth of new venues dedicated to immersive experiences is a testament to the growing demand for unique and surprising experiences in the city powered by new venues such as the Outernet, Immerse LDN at the Excel Centre, and Neon, opening soon at Battersea Power Station. London is a welcoming test bed for experience creators, operators, and brands thanks to the international talent working here, a wide array of incredible venues, cutting edge technology start-ups, and lower start-up and operating costs than many other major global cities.” – Simon McCaugherty, Director of Destination at London & Partners.

Not For Everyone — What to Expect

LXW isn’t for brands stuck in 2015. It’s for the ones building 2035.

While other industries make products and noise, delivering little for the economy and society, the Experience Economy creates goosebumps and better lives. If your brand isn’t here, it’s already behind.

Just as fashion weeks define trends, tech events launch products, and film festivals launch icons, LXW will spotlight the innovators building the future of immersive experiences, including:

Paddington, Battersea Power Station, AREA15, Moment Factory, Monopoly Lifesized, Elvis Evolution, and Phantom Peak—with many more to be announced.

Think Burning Man meets Davos. No suits required. With key players in attendance like Winston Fisher (Fisher Brothers), Laika O’Brien (former Creative Director, Meow Wolf), and Heather Gallagher (former Head of Tech, Burning Man).

A Transformational Event for the Experience Industry

From immersive entertainment and experiential marketing to live events, retail, and hospitality, LXW is the place where the Experience Economy comes alive:

  • Behind-the-scenes access to the boldest experiences on the planet.
  • A ‘United Nations’ of experience creators from around the world, sharing bold ideas and visions for the future.
  • The World Experience Summit, featuring industry-defining conversations, an unconference, and the no-phones, off-record ‘Dark Room’.

A Call to Arms for the Brave & the Brilliant

While others sell products, we sell revolutions.

Brands, creators, and visionaries: this is your chance to be part of the most exciting shift in consumer culture. Whether you want to host an activation, sponsor an experience, or simply be in the room where the future is being written – don’t miss your moment.

-ENDS-

Get Involved

For media inquiries, partnership discussions, and sponsorship opportunities, please contact:

James Wallman
CEO, World Experience Organization
[email protected]

Sam Fay
VP Marketing, London Experience Week
[email protected]

* Source: Barclays, July 2024

About World Experience Organisation

The World Experience Organization (WXO) is the global authority on the $12 trillion Experience Economy, bringing together the brightest minds from entertainment, hospitality, tourism, and beyond to design the future of experiences.

With over 1,000 members across 40+ countries, WXO offers membership, exclusive summits, thought leadership, and a dynamic community of creators. WXO connects the pioneers redefining how we play, learn, and connect. Whether it’s redefining theme parks, immersive theatre, AI-driven retail, or revolutionizing live events, WXO is where experiences get extraordinary.

WXO is hosting London Experience Week (LXW) the world’s first dedicated city-wide celebration of the multi-trillion-dollar Experience Economy—9x bigger than pharma, 7x bigger than fashion, and worth £134 billion to the UK economy. Taking place in London from April 28 to May 2, 2025, LXW is supported by London & Partners and produced by the World Experience Organization (WXO).

Join the movement. Don’t just witness history—make it.

About London & Partners

London & Partners is the growth agency for London. Our mission is to create economic growth that is resilient, sustainable, and inclusive. We do that by developing and promoting London as a destination, attracting visitors, events, international businesses and capital investment to the city; and helping to retain and grow London companies. We are a not-for-profit company and operate as a social enterprise, half funded by the Greater London Authority (GLA) and half from other sources including our portfolio of commercial ventures.

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Ed Sheeran Tour Faces Backlash as Support Acts Quit Over Macklemore’s Removal

Ed Sheeran’s US tour faces turmoil as all support acts leave following Macklemore’s removal over pro-Palestinian remarks.

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The recent controversy surrounding Ed Sheeran’s US tour has taken a dramatic turn as all supporting acts have reportedly quit following the removal of Macklemore due to his on-stage ‘Free Palestine’ statements [BBC]. This mass departure has intensified the media spotlight on the tour, which was initially poised to cover multiple cities across the United States [BBC].

Macklemore’s dismissal from the tour stemmed from his political remarks advocating for Palestine, which he delivered during one of his performances [Rolling Stone]. These statements have been identified as the primary reason for his exclusion from the lineup, a decision that has elicited significant backlash and public discourse [Rolling Stone].

The ensuing fallout from Macklemore’s removal has not only generated widespread media attention but also prompted a unified response from the remaining support acts. Their collective withdrawal underscores the gravity of the situation and highlights the contentious nature of intertwining politics with entertainment [BBC].

Despite the controversy, Ed Sheeran has addressed the situation in public, although specifics regarding his response remain sparse [Porterville Recorder]. Sheeran’s stance and the reasoning behind the decision to drop Macklemore have become focal points in the ongoing debate, with fans and commentators seeking clarity on these issues.

The removal of Macklemore has sparked a broader conversation about the role of artists in political discourse and the potential repercussions of their statements. This incident has raised questions about the extent to which personal beliefs can influence professional collaborations, particularly in the entertainment industry [Rolling Stone].

With the tour initially set to traverse several US cities, the sudden departure of all supporting acts poses logistical challenges for Sheeran’s team. The impact on ticket sales, audience expectations, and the overall success of the tour remains uncertain, as organizers scramble to address the fallout [BBC].

As the controversy unfolds, it brings to light the delicate balance artists must maintain between expressing their beliefs and navigating their professional commitments. The decision to remove Macklemore, and the subsequent actions of the support acts, underscore the complex dynamics at play in the entertainment industry [Rolling Stone].

Questions linger about the future of the tour and whether new support acts will be recruited in time to salvage planned performances. The situation also raises concerns about potential repercussions for Sheeran’s brand and his relationship with fans, particularly those sympathetic to Macklemore’s stance [Porterville Recorder].

As the debate continues, the entertainment world awaits further developments. The next steps taken by Ed Sheeran and his team will be crucial in determining the outcome of this high-profile controversy and its long-term implications for those involved [Rolling Stone].

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Thomas Hardy Collection Gains Prestigious Arts Council Recognition

Thomas Hardy’s collection in Dorset receives national recognition from Arts Council England, underscoring its cultural significance.

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The Thomas Hardy collection, housed within the Dorset museum, has received a significant accolade from Arts Council England, underscoring its importance in the realm of cultural heritage. As of September 14, 2026, this collection is among a record nine collections recognized by the Council this year. The designation marks a pivotal moment for the collection, emphasizing its national significance and the enduring legacy of Hardy’s literary contributions.

Arts Council England’s designation is not merely an honorific; it is a testament to the collection’s outstanding value to the nation. Such recognition is part of a larger initiative aimed at highlighting and preserving culturally and historically important collections across the UK. The Council’s selection criteria are rigorous, ensuring that only collections of the highest merit receive acknowledgment. This involves assessing the collection’s relevance, historical significance, and its potential to engage the public and scholars alike.

The Dorset museum, home to the Hardy archive, plays a crucial role in maintaining and showcasing this collection. The museum’s efforts to preserve Hardy’s manuscripts, letters, and personal artifacts have been instrumental in achieving this designation. This recognition places the museum among esteemed institutions that have been entrusted with the care of the nation’s cultural treasures. Not only does it elevate the museum’s profile, but it also attracts scholars, literary enthusiasts, and tourists, further solidifying its status as a center for cultural heritage.

The Arts Council’s decision to highlight the Hardy collection is part of a broader movement to recognize and support collections that contribute to the UK’s cultural tapestry. The initiative seeks to bring attention to collections that might otherwise remain underappreciated, ensuring their preservation for future generations. This aligns with the Council’s commitment to fostering a deeper appreciation for cultural and historical assets, thereby enriching the nation’s collective memory.

The inclusion of the Hardy collection in this prestigious group of recognized archives is reflective of Hardy’s enduring influence on literature and culture. His works, which vividly capture the essence of rural England and the complexities of human experience, continue to resonate with audiences today. The collection offers a unique insight into Hardy’s life and inspiration, making it a vital resource for understanding the context and impact of his writings.

The recognition by Arts Council England not only celebrates Hardy’s legacy but also underscores the importance of preserving such collections for educational and cultural enrichment. It highlights the need for ongoing support and investment in the arts, ensuring that future generations have access to these invaluable resources. The designation serves as a call to action for stakeholders, including educational institutions, government bodies, and private benefactors, to contribute to the preservation and promotion of cultural heritage.

As the Dorset museum prepares to celebrate this achievement, it anticipates an increase in visitor numbers and interest in its exhibits. The recognition provides a platform to expand its educational programs and outreach initiatives, fostering a greater understanding and appreciation of Hardy’s work. This is a significant opportunity for the museum to further cement its role as a custodian of cultural heritage and a beacon for literary scholarship.

Looking ahead, the designation by Arts Council England is expected to open new avenues for collaboration and funding, enabling the Dorset museum to enhance its offerings and reach a wider audience. This recognition not only elevates the status of the Hardy collection but also reinforces the importance of preserving and promoting the nation’s cultural artifacts. As the museum embarks on this new chapter, it stands as a testament to the enduring legacy of Thomas Hardy and the power of literature to transcend time and space.

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‘Practical Magic 2’ Enchants Box Office with Strong Debut

‘Practical Magic 2’ charms audiences with a top box office debut, earning $28-30M domestically and $46M globally in its opening weekend.

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On the weekend of September 13, 2026, ‘Practical Magic 2’ bewitched audiences and critics alike with its highly anticipated debut. The sequel to the beloved 1998 film opened at the top of the box office, pulling in an impressive $28 million to $30 million domestically. Its global opening brought in an additional $46 million, according to reports from Variety, The Independent, Deadline, and TheWrap. The film’s enchanting performance at the box office is a testament to its widespread appeal and the enduring charm of the original film.

The success of ‘Practical Magic 2′ can be attributed to a combination of factors. Nostalgia played a significant role in drawing audiences to theaters, as fans of the original film eagerly anticipated the continuation of the Owens sisters’ magical journey. The sequel’s marketing campaign capitalized on this sentiment, highlighting beloved elements from the first film while promising fresh twists and new spells. This approach successfully attracted both returning fans and new viewers, expanding the film’s audience.

Critics have noted that ‘Practical Magic 2’ strikes a delicate balance between honoring its predecessor and introducing innovative storylines. This balance is crucial for sequels, as it allows them to resonate with existing fans while still being accessible to newcomers. The film’s blend of romance, fantasy, and drama, set against a backdrop of witchcraft and family dynamics, offers something for everyone. It is a magical formula that has evidently worked at the box office.

The cast of ‘Practical Magic 2’ also contributed to its success. The return of iconic characters played by some of Hollywood’s most beloved actors brought an added layer of excitement to the film. Their performances were praised for capturing the essence of the original characters while showcasing growth and development. This continuity provided a sense of familiarity and comfort for fans, enhancing the film’s appeal.

Moreover, the film’s visual and special effects have been widely lauded for their quality and creativity. The magical elements are brought to life with stunning visuals that captivate audiences and enhance the storytelling. These effects are not just eye candy; they are seamlessly integrated into the narrative, reinforcing the film’s themes and emotional beats.

The timing of ‘Practical Magic 2’s release also played a role in its box office triumph. With its release falling just before the Halloween season, the film tapped into a natural increase in audience interest in supernatural and fantasy themes. This strategic timing likely contributed to its strong opening weekend performance, as viewers sought out entertainment that aligned with the seasonal mood.

As the film continues its theatrical run, its performance will be closely watched by industry analysts. The strong opening numbers suggest a promising future, with potential to maintain its momentum through word of mouth and repeat viewings. The film’s reception highlights the enduring appeal of stories that blend magic with relatable human experiences, tapping into universal themes of love, family, and self-discovery.

Looking ahead, ‘Practical Magic 2’ sets a high bar for future sequels and adaptations within the genre. Its success demonstrates the commercial viability of films that strike a balance between nostalgia and innovation. For studios, this serves as a reminder of the importance of understanding and leveraging audience sentiment in crafting compelling narratives. As the film continues to enchant viewers worldwide, it stands as a testament to the power of well-told stories and the magic of cinema.

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