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The World’s First Experience Week: London Just Invented ‘Fashion Week for Experiences’

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London is about to become the catwalk for the Experience Economy.

London, UK, February 6, 2025 – Fashion was once just clothing. Tech was once just gadgets. Experience is the next frontier.

Introducing London Experience Week (LXW), the world’s first-ever city-wide celebration of the booming Experience Economy, running from April 28 to May 2, 2025.

Supported by London & Partners, and produced by the World Experience Organization (WXO), London Experience Week (LXW) isn’t just an event – it’s a turning point in human history, from selling stuff to giving goosebumps.

Bigger Than Fashion — Why This Matters

Fashion adds £62 billion to the UK economy. Experiences? More than twice that: £134 billion*. And yet, while fashion gets front pages and runways, experiences have been treated as afterthoughts. Until now.

The sleeping giant is waking up. The Experience Economy just got its first catwalk—and its first capital: London.

This is where experiences stop being cool and start being critical. Where leaders come to spot trends, strike deals, and shape the future of brands, marketing, engagement—and how we live, work, and play.  

“People don’t want things, they want experiences. The brands that win are those that make people feel something. London Experience Week is where those brands will be made.” – James Wallman, Founder, World Experience Organization (WXO).

“London & Partners is excited to support the first ever London Experience Week, showcasing the capital as the true home of immersive experiences. The growth of new venues dedicated to immersive experiences is a testament to the growing demand for unique and surprising experiences in the city powered by new venues such as the Outernet, Immerse LDN at the Excel Centre, and Neon, opening soon at Battersea Power Station. London is a welcoming test bed for experience creators, operators, and brands thanks to the international talent working here, a wide array of incredible venues, cutting edge technology start-ups, and lower start-up and operating costs than many other major global cities.” – Simon McCaugherty, Director of Destination at London & Partners.

Not For Everyone — What to Expect

LXW isn’t for brands stuck in 2015. It’s for the ones building 2035.

While other industries make products and noise, delivering little for the economy and society, the Experience Economy creates goosebumps and better lives. If your brand isn’t here, it’s already behind.

Just as fashion weeks define trends, tech events launch products, and film festivals launch icons, LXW will spotlight the innovators building the future of immersive experiences, including:

Paddington, Battersea Power Station, AREA15, Moment Factory, Monopoly Lifesized, Elvis Evolution, and Phantom Peak—with many more to be announced.

Think Burning Man meets Davos. No suits required. With key players in attendance like Winston Fisher (Fisher Brothers), Laika O’Brien (former Creative Director, Meow Wolf), and Heather Gallagher (former Head of Tech, Burning Man).

A Transformational Event for the Experience Industry

From immersive entertainment and experiential marketing to live events, retail, and hospitality, LXW is the place where the Experience Economy comes alive:

  • Behind-the-scenes access to the boldest experiences on the planet.
  • A ‘United Nations’ of experience creators from around the world, sharing bold ideas and visions for the future.
  • The World Experience Summit, featuring industry-defining conversations, an unconference, and the no-phones, off-record ‘Dark Room’.

A Call to Arms for the Brave & the Brilliant

While others sell products, we sell revolutions.

Brands, creators, and visionaries: this is your chance to be part of the most exciting shift in consumer culture. Whether you want to host an activation, sponsor an experience, or simply be in the room where the future is being written – don’t miss your moment.

-ENDS-

Get Involved

For media inquiries, partnership discussions, and sponsorship opportunities, please contact:

James Wallman
CEO, World Experience Organization
[email protected]

Sam Fay
VP Marketing, London Experience Week
[email protected]

* Source: Barclays, July 2024

About World Experience Organisation

The World Experience Organization (WXO) is the global authority on the $12 trillion Experience Economy, bringing together the brightest minds from entertainment, hospitality, tourism, and beyond to design the future of experiences.

With over 1,000 members across 40+ countries, WXO offers membership, exclusive summits, thought leadership, and a dynamic community of creators. WXO connects the pioneers redefining how we play, learn, and connect. Whether it’s redefining theme parks, immersive theatre, AI-driven retail, or revolutionizing live events, WXO is where experiences get extraordinary.

WXO is hosting London Experience Week (LXW) the world’s first dedicated city-wide celebration of the multi-trillion-dollar Experience Economy—9x bigger than pharma, 7x bigger than fashion, and worth £134 billion to the UK economy. Taking place in London from April 28 to May 2, 2025, LXW is supported by London & Partners and produced by the World Experience Organization (WXO).

Join the movement. Don’t just witness history—make it.

About London & Partners

London & Partners is the growth agency for London. Our mission is to create economic growth that is resilient, sustainable, and inclusive. We do that by developing and promoting London as a destination, attracting visitors, events, international businesses and capital investment to the city; and helping to retain and grow London companies. We are a not-for-profit company and operate as a social enterprise, half funded by the Greater London Authority (GLA) and half from other sources including our portfolio of commercial ventures.

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AMC Entertainment’s Q3 Earnings Report: A Crucial Moment for the Theater Giant

AMC’s Q3 earnings report is set to reveal crucial insights into its financial recovery and future strategies amidst ongoing challenges.

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AMC Entertainment's Q3 Earnings Report: A Crucial Moment for the Theater Giant

AMC Entertainment is poised to release its third-quarter earnings report in early November 2026, capturing the intense attention of investors and analysts. This report is seen as a pivotal moment for AMC, which has faced significant financial hurdles in recent years. The anticipation surrounding this release is driven by the need to assess how well the company is navigating the ongoing challenges imposed by the pandemic on the entertainment sector [Zacks Investment Research, November 2026].

The forthcoming earnings report will provide a detailed overview of AMC’s revenue and profit margins, critical metrics for evaluating the company’s financial health. Investors are particularly interested in understanding how these figures reflect AMC’s recent cost-cutting strategies, which have been implemented to stabilize its financial position [FinancialContent, November 2026]. This analysis will be crucial for gauging the company’s ability to weather market fluctuations and maintain operational viability.

AMC’s stock performance has been under scrutiny, with analysts keen to see if the company’s efforts to improve its financial standing are bearing fruit. The earnings report is expected to shed light on the trajectory of AMC’s stock, offering insights into investor confidence and market expectations [Zacks Investment Research, November 2026]. This will be a key indicator of the company’s capacity to recover amidst ongoing industry-wide uncertainties.

A significant focus of the report will be on AMC’s strategies to lure audiences back to theaters, a challenge that has persisted as consumer habits have evolved. The company has been exploring innovative approaches to enhance the theater-going experience, aiming to entice moviegoers who have become accustomed to streaming alternatives [Zacks Investment Research, November 2026]. Success in this area is critical for AMC’s long-term sustainability and market competitiveness.

Moreover, AMC’s expansion plans and partnerships will be a topic of interest in the earnings report. These initiatives are expected to play a vital role in the company’s growth strategy, potentially opening new revenue streams and strengthening its market position [FinancialContent, November 2026]. The specifics of these plans will provide a clearer picture of AMC’s future direction and strategic priorities.

The cost-cutting measures that AMC has prioritized are part of a broader effort to improve its operational efficiency. These initiatives are designed to reduce overhead and streamline operations, thereby enhancing profitability [FinancialContent, November 2026]. How effectively these measures have been implemented will be a critical point of analysis in the earnings report.

As AMC navigates these financial and strategic challenges, the forthcoming earnings report will serve as a crucial barometer of its progress. It will offer stakeholders a comprehensive view of the company’s current standing and future potential [Zacks Investment Research, November 2026]. The insights gleaned from this report could significantly influence investor sentiment and strategic decisions going forward.

The theater giant’s ability to adapt to the changing landscape of the entertainment industry will be under the microscope. This period of transformation requires AMC to balance innovation with fiscal responsibility, ensuring that its efforts to revitalize its business model are sustainable [FinancialContent, November 2026]. The effectiveness of this balancing act will be critical to its success in the coming years.

AMC’s earnings report will not only reflect its past performance but also set the stage for its future trajectory. With these insights, stakeholders will be better equipped to make informed decisions about their involvement with AMC. The company’s strategies and financial maneuvers revealed in this report will likely determine the next steps in its ongoing journey toward recovery and growth [Zacks Investment Research, November 2026].

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Alexander Payne Faces Plagiarism Allegations Over ‘The Holdovers’

Alexander Payne is sued for plagiarism over ‘The Holdovers’, raising intellectual property concerns in film.

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Alexander Payne Faces Plagiarism Allegations Over 'The Holdovers'

Alexander Payne, the acclaimed director known for his unique storytelling, finds himself embroiled in controversy as he faces allegations of plagiarism concerning his Oscar-winning drama, ‘The Holdovers.’ The lawsuit, filed by the screenwriter of ‘Luca,’ accuses Payne of lifting significant portions of the script for his own film. The case was brought to public attention on October 28, 2026, as reported by The Hollywood Reporter.

The allegations are particularly striking given Payne’s esteemed position in the film industry, where he has been celebrated for his original narratives and character-driven plots. ‘The Holdovers’ has been one of Payne’s most notable achievements, earning critical acclaim and numerous accolades, including an Oscar. The accusations, therefore, cast a shadow over this success, raising questions about the originality of the work and Payne’s creative process.

As the lawsuit unfolds, it brings to light the broader issue of intellectual property rights within the entertainment sector. The film industry has long been a battleground for such disputes, with creators seeking recognition and protection for their original ideas. This case emphasizes the ongoing challenges and complexities surrounding artistic ownership and the potential legal ramifications of alleged infringement.

Payne has yet to make a public statement regarding the accusations. This silence leaves room for speculation and concern among his fans and peers, who are eager to hear his side of the story. The lack of a response also fuels media attention and public discourse, as stakeholders in the film community await further developments.

The lawsuit could have significant repercussions for Payne’s career. As noted by The Hollywood Reporter, his reputation, carefully built over years of successful projects, could suffer irreparable damage if the allegations are proven true. This situation might also influence his ability to secure future projects, as producers and investors may hesitate to collaborate with someone facing such serious accusations.

This legal battle also serves as a reminder of the importance of maintaining integrity and respect for creative works within the artistic community. It underscores the ethical responsibilities that come with storytelling and the potential consequences of disregarding these principles. For Payne, the outcome of this case will likely define his legacy in the industry.

While the immediate impact of the lawsuit is on Payne’s personal and professional life, it also has broader implications for the film industry. It could prompt studios and filmmakers to re-evaluate their practices around script development and collaboration, ensuring that proper credit and compensation are given to original creators.

As the case progresses, it will be closely monitored by those within and outside the film industry. The resolution, whether in court or through a settlement, will likely set a precedent for how similar disputes are handled in the future, potentially influencing policies and attitudes towards intellectual property rights.

The next steps in this legal saga will be crucial, with Payne’s response and the court’s findings expected to shape the narrative. Observers will be watching to see how Payne navigates this challenging chapter, as the stakes are high for both his career and the broader conversation on intellectual property in the arts.

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Ed Sheeran Tour Faces Backlash as Support Acts Quit Over Macklemore’s Removal

Four support acts, including Finneas and Lukas Graham, quit Ed Sheeran’s US tour after promoters dropped Macklemore over a “Free Palestine” remark.

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Ed Sheeran’s North American Loop Tour has been thrown into disarray after four supporting acts withdrew in solidarity with Macklemore, who was dropped from the tour’s opening slot over pro-Palestinian comments he made on stage.

The row began at the September 5 show at New Jersey’s MetLife Stadium, where Macklemore exclaimed “Free Palestine!” while introducing his protest song “Hind’s Hall”. He later said that several US venues had told the tour’s promoters they would prohibit him from performing. He had been scheduled to appear at eight of Sheeran’s ten remaining stadium dates.

Sheeran responded on Instagram on Tuesday, distancing himself from the decision. “Macklemore coming off tour was the promoter’s decision; it was not mine,” he wrote, adding that he had allowed the rapper to perform a set list of his choosing, as with all his support acts, and that he would not abandon fans, crew or the other musicians who rely on the tour for work.

Within hours, Irish singer Aaron Rowe, Irish band Beoga, Danish band Lukas Graham and Finneas all announced on Instagram that they were withdrawing. Rowe and Lukas Graham had been lined up as Macklemore’s replacements for the remaining US dates; Beoga had been performing several songs with Sheeran mid-set; and Finneas, Billie Eilish’s brother and collaborator, was due to join the South American leg later this year.

The departures leave Sheeran’s team with significant logistical gaps ahead of the tour’s resumption in Philadelphia, and have widened a debate about the limits on political expression on stage and the role promoters and venues play in deciding who performs.

It remains unclear whether new support acts will be recruited for the remaining dates.

Sources: AP via InDaily; 1News; TNND.

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