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New Brands and Experiences Company Loud House Group Launches to Serve Music Artists and Superfans

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Music, Tech and Finance Veterans Launch New Platform to Modernize Artist Brand Creation and Experiences

Brands and experiences company Loud House Group debuts today to modernize the artist brand space while elevating the fan experience. Focused on music, culture and entertainment, the Loud House Group is working with artists and creatives to create long-term brand equity through a blend of innovative products, versatile channels and strategic partnerships. From merchandise and brands to experiences and enterprises, Loud House Group offers a suite of strategic, creative, e-commerce and distribution services. 

“There is a massive opportunity to transform and modernize a multi-billion-dollar market by creating a new platform in partnership with artists and creatives obsessively focused on developing brands, products, and experiences that their fans crave,” said CEO Dan Goldberg.

Based on the premise that artists and creatives deserve more opportunities and flexibility to develop their own brand universe and that superfans want the best products and experiences, Loud House Group has assembled a best-in-class leadership team to build a next-generation business that takes a 360-view of brand building. 

The company was created by Preface Global in partnership with Loud House Co-Founders Lauren Wilhelm and Mike Palermo and is exiting stealth after a comprehensive research and development process.

“We are partnering with artists, supporting their connection to superfans with products they want, where they want them, and when they want them,” said Wilhelm, Loud House COO. “We have developed the infrastructure to support both artists and fans and deliver an optimal merchandise experience. With strong financial capacity, the company is scaling rapidly to deliver an elevated and premium offering.”

The Loud House Group leadership team comes with deep experience across brands, music and e-commerce. The founding executives are:

Chief Executive Officer Dan Goldberg is a 20-year veteran of the music industry with a focus on global commercial strategy and deal-making, merchandising, brand development and E-commerce with significant global leadership roles at Fanatics and Warner Music Group. Goldberg is based in New York.

Chief Operating Officer Lauren Wilhelm is an experienced executive with a wealth of significant strategy and operations experience, with the last decade at Amazon, building and scaling global businesses with a focus on developing scaled solutions in anticipation of customer needs. Wilhelm is based in Los Angeles.

Chief Creative Officer Mike Palermo’s impressive career spans 20 years of creative leadership experience across consumer brands and experiences, including Junk Food Clothing, specializing in shaping the future of brand strategy through global franchise planning, authentic storytelling and consumer-centric solutions. Palermo is based in Los Angeles.

Managing Partner Sameer Handa has deep experience sourcing, manufacturing and distributing premium products and is a respected global supplier with the network and expertise to deliver on Loud House Group’s vision. Handa is based in Los Angeles.

Executive Chairman Peter Pergola is the Founder and CEO of Preface Global, an investment firm creating value across media and entertainment through IP and enterprise opportunities. Prior to founding Preface, Pergola previously built and exited a series of consumer brands and experiences businesses.  

The Loud House Group leadership team has the support of an exceptional group of advisors, including Dave Johnson, former CEO of Warner Chappell and EMI Music Publishing; Matt Signore, former president of WEA and COO of Warner Music Nashville; Tricia Biggio, Co-Founder and CEO of Invisible Universe; Bruce Nelson, retired Vice Chairman of Omnicom Group; and Paul Steele, Executive Partner at Triple 8 Management and Principal at Good Time Entertainment. 

Through joint ventures, partnerships and acquisitions, the company is creating a flywheel of rights, products, experiences, e-commerce, data and distribution channels supported by a tech stack that offers a full-service experience for artists and an incredible end product for superfans. 

About Loud House Group

Loud House Group is a brands and experiences company putting artists first and delivering memories to superfans across the globe. Our mission is to forge lasting connections that transcend traditional fan engagement and build long-term brand equity through a dynamic blend of opportunities. With offices in New York and Los Angeles, Loud House Group is a portfolio company of Preface Global. Learn more at loudhouse.xyz. 

Source: Preface Global-Loud House Group

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Ed Sheeran Tour Faces Backlash as Support Acts Quit Over Macklemore’s Removal

Ed Sheeran’s US tour faces turmoil as all support acts leave following Macklemore’s removal over pro-Palestinian remarks.

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The recent controversy surrounding Ed Sheeran’s US tour has taken a dramatic turn as all supporting acts have reportedly quit following the removal of Macklemore due to his on-stage ‘Free Palestine’ statements [BBC]. This mass departure has intensified the media spotlight on the tour, which was initially poised to cover multiple cities across the United States [BBC].

Macklemore’s dismissal from the tour stemmed from his political remarks advocating for Palestine, which he delivered during one of his performances [Rolling Stone]. These statements have been identified as the primary reason for his exclusion from the lineup, a decision that has elicited significant backlash and public discourse [Rolling Stone].

The ensuing fallout from Macklemore’s removal has not only generated widespread media attention but also prompted a unified response from the remaining support acts. Their collective withdrawal underscores the gravity of the situation and highlights the contentious nature of intertwining politics with entertainment [BBC].

Despite the controversy, Ed Sheeran has addressed the situation in public, although specifics regarding his response remain sparse [Porterville Recorder]. Sheeran’s stance and the reasoning behind the decision to drop Macklemore have become focal points in the ongoing debate, with fans and commentators seeking clarity on these issues.

The removal of Macklemore has sparked a broader conversation about the role of artists in political discourse and the potential repercussions of their statements. This incident has raised questions about the extent to which personal beliefs can influence professional collaborations, particularly in the entertainment industry [Rolling Stone].

With the tour initially set to traverse several US cities, the sudden departure of all supporting acts poses logistical challenges for Sheeran’s team. The impact on ticket sales, audience expectations, and the overall success of the tour remains uncertain, as organizers scramble to address the fallout [BBC].

As the controversy unfolds, it brings to light the delicate balance artists must maintain between expressing their beliefs and navigating their professional commitments. The decision to remove Macklemore, and the subsequent actions of the support acts, underscore the complex dynamics at play in the entertainment industry [Rolling Stone].

Questions linger about the future of the tour and whether new support acts will be recruited in time to salvage planned performances. The situation also raises concerns about potential repercussions for Sheeran’s brand and his relationship with fans, particularly those sympathetic to Macklemore’s stance [Porterville Recorder].

As the debate continues, the entertainment world awaits further developments. The next steps taken by Ed Sheeran and his team will be crucial in determining the outcome of this high-profile controversy and its long-term implications for those involved [Rolling Stone].

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Thomas Hardy Collection Gains Prestigious Arts Council Recognition

Thomas Hardy’s collection in Dorset receives national recognition from Arts Council England, underscoring its cultural significance.

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The Thomas Hardy collection, housed within the Dorset museum, has received a significant accolade from Arts Council England, underscoring its importance in the realm of cultural heritage. As of September 14, 2026, this collection is among a record nine collections recognized by the Council this year. The designation marks a pivotal moment for the collection, emphasizing its national significance and the enduring legacy of Hardy’s literary contributions.

Arts Council England’s designation is not merely an honorific; it is a testament to the collection’s outstanding value to the nation. Such recognition is part of a larger initiative aimed at highlighting and preserving culturally and historically important collections across the UK. The Council’s selection criteria are rigorous, ensuring that only collections of the highest merit receive acknowledgment. This involves assessing the collection’s relevance, historical significance, and its potential to engage the public and scholars alike.

The Dorset museum, home to the Hardy archive, plays a crucial role in maintaining and showcasing this collection. The museum’s efforts to preserve Hardy’s manuscripts, letters, and personal artifacts have been instrumental in achieving this designation. This recognition places the museum among esteemed institutions that have been entrusted with the care of the nation’s cultural treasures. Not only does it elevate the museum’s profile, but it also attracts scholars, literary enthusiasts, and tourists, further solidifying its status as a center for cultural heritage.

The Arts Council’s decision to highlight the Hardy collection is part of a broader movement to recognize and support collections that contribute to the UK’s cultural tapestry. The initiative seeks to bring attention to collections that might otherwise remain underappreciated, ensuring their preservation for future generations. This aligns with the Council’s commitment to fostering a deeper appreciation for cultural and historical assets, thereby enriching the nation’s collective memory.

The inclusion of the Hardy collection in this prestigious group of recognized archives is reflective of Hardy’s enduring influence on literature and culture. His works, which vividly capture the essence of rural England and the complexities of human experience, continue to resonate with audiences today. The collection offers a unique insight into Hardy’s life and inspiration, making it a vital resource for understanding the context and impact of his writings.

The recognition by Arts Council England not only celebrates Hardy’s legacy but also underscores the importance of preserving such collections for educational and cultural enrichment. It highlights the need for ongoing support and investment in the arts, ensuring that future generations have access to these invaluable resources. The designation serves as a call to action for stakeholders, including educational institutions, government bodies, and private benefactors, to contribute to the preservation and promotion of cultural heritage.

As the Dorset museum prepares to celebrate this achievement, it anticipates an increase in visitor numbers and interest in its exhibits. The recognition provides a platform to expand its educational programs and outreach initiatives, fostering a greater understanding and appreciation of Hardy’s work. This is a significant opportunity for the museum to further cement its role as a custodian of cultural heritage and a beacon for literary scholarship.

Looking ahead, the designation by Arts Council England is expected to open new avenues for collaboration and funding, enabling the Dorset museum to enhance its offerings and reach a wider audience. This recognition not only elevates the status of the Hardy collection but also reinforces the importance of preserving and promoting the nation’s cultural artifacts. As the museum embarks on this new chapter, it stands as a testament to the enduring legacy of Thomas Hardy and the power of literature to transcend time and space.

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‘Practical Magic 2’ Enchants Box Office with Strong Debut

‘Practical Magic 2’ charms audiences with a top box office debut, earning $28-30M domestically and $46M globally in its opening weekend.

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On the weekend of September 13, 2026, ‘Practical Magic 2’ bewitched audiences and critics alike with its highly anticipated debut. The sequel to the beloved 1998 film opened at the top of the box office, pulling in an impressive $28 million to $30 million domestically. Its global opening brought in an additional $46 million, according to reports from Variety, The Independent, Deadline, and TheWrap. The film’s enchanting performance at the box office is a testament to its widespread appeal and the enduring charm of the original film.

The success of ‘Practical Magic 2′ can be attributed to a combination of factors. Nostalgia played a significant role in drawing audiences to theaters, as fans of the original film eagerly anticipated the continuation of the Owens sisters’ magical journey. The sequel’s marketing campaign capitalized on this sentiment, highlighting beloved elements from the first film while promising fresh twists and new spells. This approach successfully attracted both returning fans and new viewers, expanding the film’s audience.

Critics have noted that ‘Practical Magic 2’ strikes a delicate balance between honoring its predecessor and introducing innovative storylines. This balance is crucial for sequels, as it allows them to resonate with existing fans while still being accessible to newcomers. The film’s blend of romance, fantasy, and drama, set against a backdrop of witchcraft and family dynamics, offers something for everyone. It is a magical formula that has evidently worked at the box office.

The cast of ‘Practical Magic 2’ also contributed to its success. The return of iconic characters played by some of Hollywood’s most beloved actors brought an added layer of excitement to the film. Their performances were praised for capturing the essence of the original characters while showcasing growth and development. This continuity provided a sense of familiarity and comfort for fans, enhancing the film’s appeal.

Moreover, the film’s visual and special effects have been widely lauded for their quality and creativity. The magical elements are brought to life with stunning visuals that captivate audiences and enhance the storytelling. These effects are not just eye candy; they are seamlessly integrated into the narrative, reinforcing the film’s themes and emotional beats.

The timing of ‘Practical Magic 2’s release also played a role in its box office triumph. With its release falling just before the Halloween season, the film tapped into a natural increase in audience interest in supernatural and fantasy themes. This strategic timing likely contributed to its strong opening weekend performance, as viewers sought out entertainment that aligned with the seasonal mood.

As the film continues its theatrical run, its performance will be closely watched by industry analysts. The strong opening numbers suggest a promising future, with potential to maintain its momentum through word of mouth and repeat viewings. The film’s reception highlights the enduring appeal of stories that blend magic with relatable human experiences, tapping into universal themes of love, family, and self-discovery.

Looking ahead, ‘Practical Magic 2’ sets a high bar for future sequels and adaptations within the genre. Its success demonstrates the commercial viability of films that strike a balance between nostalgia and innovation. For studios, this serves as a reminder of the importance of understanding and leveraging audience sentiment in crafting compelling narratives. As the film continues to enchant viewers worldwide, it stands as a testament to the power of well-told stories and the magic of cinema.

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