Science & Technology
New Harris Poll Research Shows Americans Are Split Between Two Extremes When It Comes to Money, Work, Activism, Outlook, Business, and AI
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Welcome to the ‘”And” Era: Navigating the complexities of the modern world.
NEW YORK, July 25, 2023 (Newswire.com)
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According to The “And” Era Report, the latest research from The Harris Poll Thought Leadership Practice, Americans are experiencing a lifestyle that includes two things that are simultaneously true: people tightening their wallets while also spending on luxury items, being quiet yet loud at work, protesting but also being pacifists in activism, and seeing themselves as small saviors in business while also looking for stability.
The survey shows that conflicting things are going on: layoffs in some industries and labor shortages in others, and unemployment is the lowest in over 50 years but a recession looms over the horizon.
“Many of these seemingly contradictory realities coexist,” Abbey Lunney, managing director at The Harris Poll Thought Leadership and Futures Practice, said. “We are entering the ‘And’ Era, moving beyond the binary to accept more nuanced realities.”
What does the “And” era find regarding dualities and their impact on consumers today?
For finances, consumers are embracing a “split-brain budget”, meaning cutting back on the basics while making room for personal luxurious items. Like someone shopping for single-ply toilet paper but wearing Gucci loafers.
- 63% of Americans agree, “I’m not going to deprive myself of the comforts of life now for a future that feels like it could change at any moment.”
- 69% say, “I have cut out more ‘in-between’ spending (i.e., cutting out things I don’t care about that much in order to splurge on something I really care about and cover basic needs).”
- 70% of Gen Zs and Millennials have found ways to splurge on themselves, such as high-quality home items (33%) or luxury fashion items (31%).
- 86% of Gen Zs and Millennials have tried to save on everyday items by shopping at dollar stores (47%), seeking deals and using coupons (47%), and opting out of more social events (35%).
“What this means for brands is don’t find yourself in the middle of this mindset,” Lunney said.
Americans are still enthusiastic about their work and upskilling, while also actively prioritizing their lives, reacting to an uneven system. Seventy percent of Americans see quiet quitting as “a loud statement by employees about what they are looking for.”
To be more effective in their job, employees want a more meaningful investment in boundaries and opportunities to become more well-rounded, not just surface-level gestures from employers:
- 69% favor a four-day workweek
- 69% support a personal development and education budget
- 69% desire mental health support
- 61% want to dedicate work time to pursue other interests
- 59% prefer no official work hours
- 55% like having clear offline boundaries
Overall, 88% of Americans feel that “having interests separate from my job” is important, and 86% believe that “having time away from my job helps me do my job better.”
“The future is unfolding with more complexities and confusion than ever before,” Lunney said. “Meanwhile, people feel like their choices and opinions live in an illusionary binary world, forcing them to check one box or another. But in today’s world, we can forge a different pathway where we can acknowledge that two things can be true simultaneously.”
Take protesters and pacifists: Americans are exhausted by cancel culture and rage-Tok with 51% saying that “nothing has felt stable since 9/11”, and 55% are pre-exhausted about “what is the next thing that will drop out of the sky.”
Yet, there is also a realization that acceptance, kindness, and a connection back to humanity is the only way to move forward, with 90% agreeing that “we need to get back to what makes us universally human” and 87% feel “kindness is essential to solving societal issues and driving meaningful change.”
Most Americans are frustrated about inflation (83%), gun violence (59%), homelessness (65%), the judicial system (65%), the healthcare system (62%), lack of affordable housing (59%), and abortion rights (59%).
On the other hand, Americans have also participated in acts of kindness, including letting someone else have the right of way when driving (78%), complimenting a stranger (69%), picking up litter in a public space (61%), and donated food to someone in need (58%).
What activities do Americans use to escape the complexities and pressures of today’s world? Watch movies or TV shows (87%), go to a quiet place alone (76%), have chocolate or dessert (69%), scroll on social media (68%), and play video games (61%).
Regarding the future, 73% of people are concerned that nothing will change, and 69% are optimistic that something must change to deal with the chaos that is happening today.
Americans are hedging their bets on big businesses for job security while many still believe in supporting small businesses.
- 63% of tech workers have started their company post-layoff.
- 59% of employed Americans agree, “I would rather work at a big company for job security,” and 89% agree, “I believe in the power of small business and want to support them.”
- 48% of Americans agree, “If I started a business today, it would help solve a societal issue or gap” while 49% agree, “If I started a business today, I would be able to make it profitable in 12 months.”
Finally, Americans are unsure whether AI will provide more creativity and human connections or if machines will end up restructuring our purpose in the world. AI expectations include 71% saying, “Algorithms fuel my interests” and 69% feeling “AI will unleash an abundance of creativity.” The AI trepidations include 73% being “nervous about the change AI could bring to our society” and 69% saying, “AI will kill creative industries.”
The survey was conducted online over three-day periods of May 5-7, May 12-14, and May 19-21, 2023, among 5,364 U.S. adults aged 18 and over, as well as salon sessions March 24-25, which focused on what it means to live a well-lived life.
For all the details, visit The “And” Era Report.
For more information, please visit The Harris Poll Thought Leadership Practice or subscribe to their Next Big Think newsletter.
About Harris Poll Thought Leadership Practice
Building on 50+ years of experience pulsing societal opinion, we design credible, creative, and culturally relevant research. Our practice drives thought leadership and unearthed trends for today’s biggest brands. We are focused on helping our clients get ahead of what is next.
About Harris Poll
The Harris Poll is one of the longest-running surveys in the U.S., tracking public opinion, motivations, and social sentiment since 1963, and is now part of Harris Insights & Analytics, a global consulting and market research firm that delivers social intelligence for transformational times. We work with clients in three primary areas: building 21st-century corporate reputation, crafting brand strategy and performance tracking, and earning organic media through public relations research. Our mission is to provide insights and guidance to help leaders make the best decisions possible. To learn more, please visit www.theharrispoll.com.
Source: The Harris Poll
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Science & Technology
Quantum Computing Breakthrough: Data Security Implications
MIT’s new quantum algorithm could revolutionize data processing, posing significant challenges for current cryptographic systems. This article explores the implications for data security and potential solutions to counteract quantum threats.
The recent breakthrough in quantum computing by researchers at MIT marks a pivotal moment in the field of data security. On August 19, 2026, Nature published the details of a new quantum algorithm capable of processing data at speeds previously unimaginable. While this innovation holds enormous potential for advancing machine learning and other computational fields, it simultaneously presents a formidable challenge to the current cryptographic systems relied upon to safeguard sensitive information.
At the core of contemporary data security is the reliance on encryption techniques that depend on the complexity of certain mathematical problems, such as the factoring of large numbers, which are currently infeasible for classical computers to solve within a practical timeframe. However, quantum computers, with their ability to perform calculations exponentially faster than traditional machines, threaten to render these encryption methods obsolete. This development could have profound implications for sectors that prioritize data security, including finance, healthcare, and government, where sensitive data is at risk of exposure.
The immediate concern for cybersecurity experts is the potential for quantum computers to crack widely used encryption protocols, such as RSA and ECC, which form the backbone of secure internet communications. The computational power unleashed by quantum algorithms could theoretically decrypt encrypted data in a fraction of the time required by classical computers, leaving digital communications vulnerable to interception and exploitation.
In response to this looming threat, researchers and industry experts are actively exploring the development of quantum-resistant algorithms. These algorithms are designed to withstand the capabilities of quantum computing, ensuring the confidentiality and integrity of data even in a post-quantum world. Efforts in this direction include the study of lattice-based cryptography, hash-based signatures, and multivariate polynomial equations as potential foundations for secure encryption systems.
The urgency to develop and implement quantum-resistant cryptography is underscored by the rapid pace of advancements in quantum technology. Tech companies, governments, and academic institutions are investing heavily in research to safeguard their data infrastructures against quantum threats. The transition to quantum-resistant systems, however, is not without its challenges. It requires a comprehensive overhaul of existing cryptographic frameworks and widespread adoption across industries, a process that demands both time and resources.
Despite these challenges, the potential benefits of quantum computing in fields such as artificial intelligence, pharmaceuticals, and materials science cannot be overlooked. The same capabilities that pose a threat to data security also offer the promise of unprecedented advancements in computational power, enabling breakthroughs that were previously beyond reach.
As the world stands on the brink of a quantum revolution, the dual-edged nature of this technological leap is clear. While the security of our digital world faces new threats, the opportunity for innovation and progress is equally profound. The path forward will require a concerted effort to balance the risks and rewards of quantum computing, ensuring that the transformative potential of this technology is harnessed responsibly and securely.
In the coming years, as quantum technologies continue to evolve, the focus will be on developing robust standards for quantum-resistant cryptography and fostering collaboration between academia, industry, and government to navigate this new frontier. The race to secure our digital future in the face of quantum capabilities is not just a technical challenge but a strategic imperative that will shape the landscape of cybersecurity for decades to come.
Science & Technology
AI-Driven Tools Propel Mars Exploration to New Heights
NASA’s latest Mars mission features AI-driven tools in its rover, enabling autonomous navigation and faster data transmission, marking a significant advancement in space exploration technology.
NASA’s latest mission to Mars has captivated both scientific communities and the public, as the new rover equipped with AI-driven exploration tools begins its journey across the Martian landscape. Wired’s August 2026 report highlights the rover’s ability to autonomously navigate the challenging terrain while making real-time decisions, significantly enhancing the efficiency of data collection. This innovation is poised to revolutionize the way robotic missions are conducted in space.
The rover’s sophisticated communication systems represent another leap forward, allowing for faster and more reliable data transmission back to Earth. These advancements mean that scientists can receive critical information more swiftly, enabling them to adjust mission parameters as needed. According to Wired, this capability is essential for responding to unexpected findings and maximizing the scientific value of each mission.
Moreover, the integration of AI tools in the rover’s design marks a pivotal shift towards reducing dependence on Earth-based commands. As Wired notes, this development could pave the way for future missions that operate with greater autonomy, setting the stage for more complex and prolonged explorations of Mars. The implications of this technology extend beyond current missions, suggesting a future where human exploration of Mars is supported by highly capable robotic counterparts.
As NASA continues to push the boundaries of space exploration, the success of this mission will likely influence the design and execution of future endeavors. The potential for these AI-driven tools to transform space exploration is immense, promising a new era of discovery and innovation on the red planet and beyond.
Science & Technology
Quantum Computing Breakthroughs: Disrupting Industries with Oxford’s Innovations
A recent breakthrough in quantum computing at the University of Oxford promises to disrupt multiple industries by significantly enhancing computational capabilities. Explore the technological implications and potential disruptions poised to redefine sectors.
In May 2026, the University of Oxford announced a significant breakthrough in the field of quantum computing, unveiling an advanced error correction algorithm that has the potential to transform computational capabilities. This development is not just a scientific triumph; it heralds a new era of technological disruption across multiple industries. Quantum computing, long anticipated as the next frontier in technology, promises to solve complex problems beyond the reach of classical computers, and Oxford’s latest advancement brings this closer to reality.
At the core of this breakthrough is the enhancement in quantum error correction, a critical component that addresses the inherent instability of qubits, which are the fundamental units of quantum information. Traditional computers use bits of 0s and 1s, but quantum computers operate on qubits, which can exist in multiple states simultaneously. This superposition allows quantum computers to process information exponentially faster than classical computers. However, qubits are notoriously prone to errors due to environmental noise and operational inaccuracies. Oxford’s new algorithm significantly improves the error correction process, maintaining qubit stability longer and allowing extended computational tasks to be performed accurately.
The implications of this are profound. Industries ranging from pharmaceuticals to finance stand on the cusp of disruption as quantum computing offers the ability to model complex molecular structures, optimize large-scale financial portfolios, and even revolutionize artificial intelligence algorithms. In pharmaceuticals, for example, quantum computing can expedite drug discovery by accurately simulating molecular interactions, potentially reducing the time and cost associated with bringing new drugs to market. Similarly, in finance, quantum algorithms can optimize trading strategies and risk management with a precision unattainable by current technologies.
Moreover, the ripple effects of such a leap in computational power extend to data encryption and cybersecurity. Quantum computers possess the potential to decrypt classical encryption methods, prompting a race for quantum-resistant cryptography. This necessitates a paradigm shift in how we secure digital information, affecting every sector that relies on data security.
Despite the tremendous promise, the transition to quantum computing is not without its challenges. The infrastructure required to support quantum technologies is expensive and complex. There is also a significant skills gap; experts in quantum computing are scarce, and training a new generation of scientists and engineers is imperative. Furthermore, ethical considerations regarding the power of quantum computing must be addressed, particularly in terms of privacy and security.
Looking forward, as quantum computing continues to evolve, industries will need to adapt swiftly to harness its capabilities. Early adopters who invest in quantum technologies and develop quantum-ready strategies will likely dominate in the coming decade. As Oxford’s breakthrough demonstrates, the race is on to fully realize the potential of quantum computing and redefine the boundaries of what is technologically possible.
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